# Outplacement Lexikon Post – Creation Notes

**Last Updated:** 2026-02-22

## Summary

- **Post:** lexikon/outplacement
- **Primary Keyword:** Outplacement
- **Content:** CONTENT_OUTLINE.md (12 H2s, 4 H3s), content-draft.html (~1,625 words), update-post-content.php
- **FAQs:** 12 FAQs via faq-answers-optimized.json, add-faqs-to-post.php

## Key Decisions

1. **Product mapping:** outplacement → /digitale-personalakte, /dokumentenmanagement, /abwesenheiten (no Ordio Outplacement product; contextual for exit docs, digital personnel file).
2. **Related posts:** Put offboarding **first** in related_posts (Outplacement is part of Offboarding); cluster-relevant: aufhebungsvertrag, abfindung, arbeitsbescheinigung, arbeitszeugnis, kuendigungsfrist, probezeit, abmahnung, employer-branding.
3. **Early H2:** "Outplacement vs. Offboarding" with link to Offboarding; content differentiation: Outplacement = Beratung zur Neuorientierung; Offboarding = gesamter Trennungsprozess.
4. **Offboarding link:** Added outplacement link in Offboarding post where "Sozialplan und Outplacement" mentioned (via update-post-content.php).
5. **Legal:** § 3 Nr. 19 EStG (steuerfrei seit JStG 2020); Agentur für Arbeit Förderung max. 2.500 EUR.
6. **Scene type:** Consulting/meeting scene – distinct from offboarding (doorway/departure), aufhebungsvertrag (support/rest).

## Validation

- validate-section-depth: PASS
- validate-content-completeness: PASS (PAA 25/25, word count 1625)
- validate-faq-quality: PASS (12 FAQs)
- validate-new-post: Warnings only (word count below 2500 target)

## Carousel Targets

add-new-post-to-related-carousels.php --targets=offboarding,aufhebungsvertrag,abfindung,arbeitsbescheinigung,arbeitszeugnis,kuendigungsfrist,probezeit,abmahnung,employer-branding

## Files

- content-draft.html, CONTENT_OUTLINE.md, SERP_ANALYSIS.md, IMAGE_PROMPT.md
- data/target-keywords.json, faq-answers-optimized.json