# Organigramm Post Monitoring Checklist

**Last Updated:** 2026-04-04  
**Post:** lexikon/organigramm  
**Status:** Active monitoring (post–traffic-recovery sprint)

## Baseline after 2026-04-04 recovery sprint

Use `data/performance-gsc.json` and `data/performance-ga4.json` for exact numbers after each collector run.

### Google Search Console (90 days, snapshot 2026-04-04)
- **Clicks:** 46
- **Impressions:** ~19,600
- **CTR:** ~0.23%
- **Average Position:** ~16.5

### Google Analytics 4 (90 days, snapshot 2026-04-04)
- **Page Views:** 99
- **Sessions:** 89
- **Bounce Rate:** ~23.6%
- **Average Engagement Time:** ~160 s

### Content metrics (live JSON, 2026-04-04)
- **Word Count:** ~3,112
- **Internal links (body):** 10 (see `data/links-analysis.json` after `analyze-post-links.php`)
- **FAQs:** 14 (FAQPage schema validated locally)
- **H2 / H3:** 14 / 54 (`blog-post-validate-strict`)

### Query narrative
- Period compare and SERP notes: `data/gsc-queries-diff.md`, `SERP_ANALYSIS.md`

## Historical baseline (2026-01-18 expansion)

### Google Search Console (90 days, pre–Apr 2026 refresh)
- **Clicks:** 22 · **Impressions:** 11,536 · **CTR:** 0.19% · **Average Position:** 23.5

### Content metrics (after Jan 2026 expansion)
- **Word Count:** 554 → 2,583 · **Internal Links:** 12 · **FAQs:** 15 · **H3:** 43

## Monitoring Schedule

### Week 1-2 (Immediate, from 2026-04-04 deploy)
- [ ] GSC: URL inspection + indexing for `/insights/lexikon/organigramm/` (manual in Search Console)
- [x] Rich Results Test (smartphone UA, 2026-04-04): **FAQ — 1 valid item** detected on `https://www.ordio.com/insights/lexikon/organigramm/` (Articles/Breadcrumbs/Organization/Review snippets also reported; redeploy repo title/meta and retest)
- [x] Live page skim (2026-04-04): article renders; nav + internal links present (full QA after deploy of latest JSON)
- [x] Figures: featured image path only in JSON after cleanup; no extra `content` images to break

### Week 3-4 (Short-term)
- [ ] Review GSC performance data (clicks, impressions, position)
- [ ] Check GA4 metrics (page views, bounce rate, engagement time)
- [ ] Monitor keyword rankings for primary keyword "organigramm erstellen"
- [ ] Check for featured snippet opportunities
- [ ] Review user feedback and comments

### Month 2-3 (Medium-term)
- [ ] Compare performance vs. baseline metrics
- [ ] Analyze top-performing sections (heatmaps, scroll depth)
- [ ] Review search queries in GSC for new opportunities
- [ ] Check competitor rankings and content updates
- [ ] Assess internal link performance

### Month 4-6 (Long-term)
- [ ] Comprehensive performance review
- [ ] Content refresh assessment
- [ ] Competitive analysis update
- [ ] Identify content gaps based on user queries
- [ ] Plan next optimization cycle

## Key Metrics to Track

### Search Performance
- **Primary Keyword:** "organigramm erstellen"
  - Baseline position (90d snapshot): ~21.6 (top query line in `performance-gsc.json`)
  - Target: improve clicks/CTR on high-impression head terms; position top 15 within 8 weeks where realistic
- **Secondary Keywords:** Track rankings for related terms
- **Featured Snippets:** Monitor for opportunities
- **People Also Ask:** Track PAA question appearances

### User Engagement
- **Bounce Rate:** Keep under 30% (baseline ~23.6%)
- **Time on Page:** Target stable or up vs ~160 s average engagement
- **Scroll Depth:** Monitor with GA4
- **Click-Through Rate:** Monitor CTR improvements

### Content Performance
- **Page Views:** Baseline 99/90 days (2026-04-04); target meaningful lift vs this after deploy
- **Sessions:** Monitor session growth
- **Internal Link Clicks:** Track clicks on new internal links
- **FAQ Engagement:** Monitor FAQ schema impressions/clicks

## Success Criteria

### Short-term (1-3 months)
- [ ] Average position stable or better vs ~16.5 (page-level 90d)
- [ ] Clicks up vs 46/90d baseline (query-level gains on `organigramm`, `organigramm erstellen`)
- [ ] Page views up vs 99/90d baseline
- [ ] Bounce rate maintains or improves
- [ ] Engagement time increases

### Medium-term (3-6 months)
- [ ] Average position improves to <15
- [ ] Clicks increase by 100%+
- [ ] Featured snippet appearance
- [ ] Top 10 ranking for primary keyword
- [ ] Increased internal link traffic

### Long-term (6-12 months)
- [ ] Top 5 ranking for primary keyword
- [ ] Consistent featured snippet
- [ ] 200%+ increase in organic traffic
- [ ] High-quality backlinks
- [ ] Recognition as authoritative resource

## Tools & Resources

### Monitoring Tools
- Google Search Console: Track search performance
- Google Analytics 4: Track user engagement
- Google Rich Results Test: Verify schema markup
- PageSpeed Insights: Monitor page speed
- SISTRIX: Track keyword rankings

### Analysis Tools
- Content analysis scripts: `analyze-word-count-performance.php`
- Competitive analysis: `analyze-competitor-content-depth.php`
- Quality scoring: `score-content-quality-2026.php`
- SEO validation: `seo-validation-tier1.php`

## Notes

- 2026-04-04 sprint: SERP/outline gates, strict validators, FAQ schema check, image hygiene, lead capture
- **Next review date:** 2026-06-01 (8 weeks) — revisit title/meta if CTR still weak on high-impression queries
- Re-run collectors + `generate-post-documentation.php` before that review to refresh baselines

## Contact

For questions or issues, contact: hady@ordio.com