# Keyword Decision: Onboarding

**Last Updated:** 2026-02-14

## Primary Keyword: Onboarding

**Decision:** Use **Onboarding** as primary keyword.

## Rationale

- **SISTRIX volume:** 13,200 (primary keyword)
- **Related German queries:** "was ist onboarding" (60), "onboarding neuer mitarbeiter" (90), "onboarding mitarbeiter" (30), "onboarding prozess" (150)
- **PAA volume:** High-volume PAA questions (e.g. "wie sagt man onboarding auf deutsch?" 37,900; "was ist eine onboarding-checkliste?" 33,200) indicate strong user interest in the English term with German context
- **Competitor landscape:** Top SERP results (Wikipedia, Haufe, HR heute, HRworks, Softgarden, Hays) all use "Onboarding" in titles and content
- **Einarbeitung:** "Einarbeitung" is a related term (PAA: "ist onboarding gleich einarbeitung?" 20,300) but not a separate primary target—we cover the relationship in an H2/FAQ

## Target Keywords (from keywords-sistrix.json)

- Primary: Onboarding (13,200)
- Secondary: onboarding prozess (150), onboarding definition (100), onboarding neuer mitarbeiter (90), was ist onboarding (60)

## SEO Title

Per BLOG_SEO_TITLE_STANDARDS: `Onboarding: Definition, Ziele & Methoden - Ordio` (50–60 chars)