# Keyword Decision: Offboarding

**Last Updated:** 2026-02-14

## Primary Keyword: Offboarding

**Decision:** Use **Offboarding** as primary keyword.

## Rationale

- **SISTRIX volume:** 2,050 (primary keyword "offboarding")
- **Established term:** "Offboarding" is the dominant HR term in German SERPs; competitors (Haufe, Wikipedia, Hays, Personio, Randstad, Lexware, HRworks) all use "Offboarding" in titles and content
- **Ausscheiden:** "Ausscheiden Mitarbeiter" SERP returns mixed content; top results (informationsportal.de, thealternativeboard.biz) still lead with "Offboarding" in titles. "Ausscheiden" is broader (legal/administrative) and less specific to the HR process
- **Exit Management:** Used as synonym in competitor content (Haufe, Randstad) but not as primary search term; "Offboarding" dominates
- **PAA questions:** All 15 PAA questions use "Offboarding" (e.g. "warum ist ein gutes offboarding wichtig?", "wie funktioniert offboarding?")

## Target Keywords (from keywords-sistrix.json)

- Primary: Offboarding (2,050)
- Related: Offboarding Mitarbeiter, Offboarding Checkliste, Offboarding-Prozess (from PAA/competitor analysis)

## SEO Title

Per BLOG_SEO_TITLE_STANDARDS: `Offboarding: Definition, Prozess & Checkliste - Ordio` (50–60 chars)