# Internal Linking Strategy: nettoentgelt

**Last Updated:** 2026-01-17

## Current State

**Total Links:** 10
**Duplicates Found:** 2

- `/payroll` appears 2x
- `/insights/lexikon/erschwerniszulage` appears 2x

## Planned Links (Target: 10-15 unique links)

### Product Pages (1 link)

- `/payroll` - "Lohnabrechnung mit Ordio"
  - **Priority:** Critical
  - **Anchor Text:** "Lohnabrechnung mit Ordio"
  - **Placement:** In optimization section, natural context
  - **Action:** Remove duplicate, keep one instance

### Blog Posts (6 links)

- `/insights/lexikon/lohnabrechnung` - "Lohnabrechnung"

  - **Priority:** High
  - **Anchor Text:** "Lohnabrechnung"
  - **Placement:** In EBeSchV section, when discussing Gehaltsabrechnung requirements
  - **Action:** Add new link

- `/insights/lexikon/erschwerniszulage` - "Erschwerniszulage"

  - **Priority:** High
  - **Anchor Text:** "Erschwerniszulage"
  - **Placement:** In Abzüge section, when discussing Zulagen
  - **Action:** Remove duplicate, keep one instance

- `/insights/ratgeber/wie-erstelle-ich-eine-lohnabrechnung` - "Lohnabrechnung erstellen"

  - **Priority:** Medium
  - **Anchor Text:** "Lohnabrechnung erstellen"
  - **Placement:** In EBeSchV section, when discussing employer obligations
  - **Action:** Add new link

- `/insights/lexikon/lohnersatzleistungen` - "Lohnersatzleistungen"

  - **Priority:** Medium
  - **Anchor Text:** "Lohnersatzleistungen"
  - **Placement:** In Rentenversicherung section, when discussing related concepts
  - **Action:** Add new link

- `/insights/lexikon/sozialversicherungspruefung` - "Sozialversicherungsprüfung"

  - **Priority:** Medium
  - **Anchor Text:** "Sozialversicherungsprüfung"
  - **Placement:** In Abzüge section, when discussing Sozialversicherungsbeiträge
  - **Action:** Add new link

- `/insights/lexikon/midijob` - "Midijob 2026"

  - **Priority:** Medium
  - **Anchor Text:** "Midijob"
  - **Placement:** In Tools section, when mentioning Midijob-Rechner
  - **Action:** Add new link, update year reference to 2026

- `/insights/lexikon/minijob` - "Minijob 2026"
  - **Priority:** Medium
  - **Anchor Text:** "Minijob"
  - **Placement:** In Tools section, when mentioning Minijob-Rechner
  - **Action:** Add new link, update year reference to 2026

### Tools (3 links)

- `/tools/brutto-netto-rechner` - "Brutto-Netto-Rechner"

  - **Priority:** Medium
  - **Anchor Text:** "Brutto-Netto-Rechner" or "Online-Rechner"
  - **Placement:** In calculation section and Tools section
  - **Action:** Enhance context, preserve existing link

- `/tools/minijob-rechner` - "Minijob-Rechner"

  - **Priority:** Medium
  - **Anchor Text:** "Minijob-Rechner"
  - **Placement:** In Tools section
  - **Action:** Already exists, preserve

- `/tools/midijob-rechner` - "Midijob-Rechner"
  - **Priority:** Medium
  - **Anchor Text:** "Midijob-Rechner"
  - **Placement:** In Tools section
  - **Action:** Already exists, preserve

### Industry Pages (3 links)

- `/branchen/gastronomie` - "für die Gastronomie"

  - **Priority:** High
  - **Anchor Text:** "für die Gastronomie"
  - **Placement:** In employer section, when discussing industry-specific considerations
  - **Action:** Already exists, preserve

- `/branchen/einzelhandel` - "für den Einzelhandel"

  - **Priority:** High
  - **Anchor Text:** "für den Einzelhandel"
  - **Placement:** In employer section, when discussing industry-specific considerations
  - **Action:** Already exists, preserve

- `/branchen/gesundheitswesen` - "Pflege"
  - **Priority:** High
  - **Anchor Text:** "Pflege" or "Gesundheitswesen"
  - **Placement:** In employer section, when discussing industry-specific considerations
  - **Action:** Already exists, preserve

## Link Placement Strategy

### Section-by-Section Placement

1. **Introduction:** No links (keep clean)

2. **Definition Section:** No links (keep focused)

3. **Calculation Section:**

   - `/tools/brutto-netto-rechner` - When introducing calculation tools

4. **Abzüge Section:**

   - `/insights/lexikon/erschwerniszulage` - When discussing Zulagen
   - `/insights/lexikon/sozialversicherungspruefung` - When discussing Sozialversicherungsbeiträge

5. **Vergleich Section:** No links (keep focused)

6. **Steuerklasse Section:** No links (keep focused)

7. **Pauschaliert Section:** No links (keep focused)

8. **EBeSchV Section:**

   - `/insights/lexikon/lohnabrechnung` - When discussing Gehaltsabrechnung
   - `/insights/ratgeber/wie-erstelle-ich-eine-lohnabrechnung` - When discussing employer obligations

9. **Rentenversicherung Section:**

   - `/insights/lexikon/lohnersatzleistungen` - When discussing related concepts

10. **Optimierung Section:**

    - `/payroll` - Natural Ordio mention for transparente Lohnabrechnung
    - `/branchen/gastronomie` - Industry-specific example
    - `/branchen/einzelhandel` - Industry-specific example
    - `/branchen/gesundheitswesen` - Industry-specific example

11. **Tools Section:**

    - `/tools/brutto-netto-rechner` - Main calculator
    - `/tools/minijob-rechner` - Related calculator
    - `/tools/midijob-rechner` - Related calculator
    - `/insights/lexikon/minijob` - Link to Minijob post
    - `/insights/lexikon/midijob` - Link to Midijob post

12. **FAQs:** No links (keep focused)

13. **Fazit:** No links (keep clean)

## Link Count Summary

**Current:** 10 links (with 2 duplicates = 8 unique)
**Target:** 10-15 unique links
**Planned:** 13 unique links

### Breakdown:

- Product Pages: 1
- Blog Posts: 6
- Tools: 3
- Industry Pages: 3

**Total:** 13 unique links (within target range)

## Actions Required

1. **Remove Duplicates:**

   - Remove one instance of `/payroll` link
   - Remove one instance of `/insights/lexikon/erschwerniszulage` link

2. **Add New Links:**

   - Add `/insights/lexikon/lohnabrechnung`
   - Add `/insights/ratgeber/wie-erstelle-ich-eine-lohnabrechnung`
   - Add `/insights/lexikon/lohnersatzleistungen`
   - Add `/insights/lexikon/sozialversicherungspruefung`
   - Add `/insights/lexikon/midijob` (update year reference)
   - Add `/insights/lexikon/minijob` (update year reference)

3. **Enhance Existing Links:**

   - Improve context around `/tools/brutto-netto-rechner` link
   - Ensure natural anchor text for all links

4. **Verify Links:**
   - Check all target URLs exist
   - Verify year references (2026) are correct
   - Ensure anchor text is natural and contextual