# Mobile Recruiting Lexikon Post – Creation Notes

**Last Updated:** 2026-03-03

## Summary

New lexikon post on "Mobile Recruiting" created per blog-new-post-creation workflow. Topic is Recruiting/BMS cluster with no Ordio product mapping. Priority 1 content gap (9 competitor sources in LEXIKON_CONTENT_GAPS.md).

## Key Decisions

### Product Mapping
- **None** – Ordio has no BMS/Recruiting product. Content is informational.
- Links to onboarding, digitale Personalakte for post-hire workflow only.
- **Do NOT add** to `blog-product-feature-mapping.json`.

### PAA Handling
- SISTRIX PAA collection timed out. Created `paa-questions-manual.json` with 15 HR-focused Mobile Recruiting questions.
- Ran `collect-faq-research-data.php` to load manual PAA.

### Content Differentiation
- **H2 "Mobile Recruiting vs. E-Recruiting vs. Social Media Recruiting vs. Recruiting"** – Links to e-recruiting, social-media-recruiting, recruiting.
- **Content differentiation:** Mobile Recruiting = Gerät/Plattform (Smartphone/Tablet); E-Recruiting = digitaler Oberbegriff; Social Media Recruiting = Kanal; Recruiting = operative Maßnahme.

### Related Posts
- **First in related_posts:** e-recruiting (Mobile Recruiting = subset of E-Recruiting).
- **Second:** social-media-recruiting (Mobile Recruiting often via Social Media).
- **Third:** recruiting (Mobile Recruiting = mobile channel for Recruiting).
- Carousel targets: e-recruiting, social-media-recruiting, recruiting, bewerbermanagementsystem, candidate-experience, candidate-journey, generation-z, generation-alpha, active-sourcing, talent-pool, personalmarketing, employer-branding, fachkraeftemangel, onboarding, human-resources.

### Bidirectional Links
- **data/bidirectional-links.json** created and run via `add-bidirectional-links.php`.
- **Content targets:** e-recruiting (Mobile Recruiting references); social-media-recruiting (Mobile Recruiting über Social Media); recruiting (Mobile Recruiting im Recruiting-Prozess); candidate-experience (Mobile Recruiting und Candidate Experience).
- **FAQ targets:** e-recruiting, social-media-recruiting, recruiting (Mobile Recruiting references in FAQs).

### Lead Capture
- Added `blog_mobile_recruiting` pattern to `lead_capture_copy.php`: "Mobile Recruiting – Ordio unterstützt dich dabei" with callback framing.
- Ran `generate-lead-capture-copy.php --write`.

### Image
- Scene type: MOBILE/PHONE (device-centric, mobile-first; distinct from recruiting DESK, e-recruiting ARCHITECTURAL, social-media-recruiting NIGHT).
- IMAGE_PROMPT.md created. Generated via `generate-blog-featured-image.py` (Gemini 2.5 Flash Image).

### Validation
- All validators passed (section-depth, content-completeness, faq-quality, faq-schema, new-post).
- Word count: 1,805 (90% of 2,000 target; compare-content-to-competitors WARN).
- FAQ schema: validate-faq-schema.php ✓ Valid (15 FAQs).
- check-h2-faq-overlap: no overlap.
- Warnings: Consider H3s for sections with distinct subtopics; consider product links (zeiterfassung, schichtplanung) – informational post, no product mapping.

## Lexikon Inventory

- Will be added to llms-full.txt via `sync-blog-posts-to-llms.php --add`.
- Ran `normalize-and-match-terms.py`, `generate-lexikon-inventory-report.py` – mobile-recruiting now in Ordio coverage (merged.json, 179 Ordio terms).
- Mobile Recruiting fills gap in E-Recruiting H2 and Recruiting FAQ.