# Mitarbeiterführung – Creation Notes

**Last Updated:** 2026-02-28

## Strategic Context

- **Synonym pair:** Mitarbeiterführung and Personalführung are synonyms. Followed Personalwesen/Personalmanagement pattern: dedicated post targeting "Mitarbeiterführung" with early H2 "Mitarbeiterführung vs. Personalführung", link to Personalführung.
- **Content gap:** Priority 1 in LEXIKON_INVENTORY_REPORT.md (8 competitor sources). Removed from LEXIKON_CONTENT_GAPS after post creation.

## Decisions

### Product Mapping
- Product mapping → `/schichtplan`, `/arbeitszeiterfassung` (same as personalfuehrung per docs/data/blog-product-feature-mapping.json).

### Related Posts & Carousels
- Put **personalfuehrung first** in related_posts (synonym pair).
- add-new-post-to-related-carousels.php run with targets: personalfuehrung, fuehrungsstile, fuehrungskraefteentwicklung, personalmanagement, mitarbeitergespraech, zielvereinbarung, employee-engagement, unternehmenskultur, mitarbeiterbindung, change-management, interne-kommunikation.
- 11 posts updated with mitarbeiterfuehrung in carousel.

### Content Differentiation
- **Mitarbeiterführung vs. Personalführung:** H2 clarifies synonyms; link to personalfuehrung for full depth. Same product mapping, bidirectional linking.

### Bidirectional Links (Backlinks)
- **personalfuehrung:** Added link where "(auch Mitarbeiterführung)" appears. Config: docs/content/blog/posts/lexikon/mitarbeiterfuehrung/data/bidirectional-links.json. Ran add-bidirectional-links.php.

### Internal Links
- /insights/lexikon/personalfuehrung/, /insights/lexikon/fuehrungsstile/, /insights/lexikon/mitarbeitergespraech/, /insights/lexikon/zielvereinbarung/, /insights/lexikon/personalmanagement/, /insights/lexikon/unternehmenskultur/, /insights/lexikon/fuehrungskraefteentwicklung/, /insights/lexikon/mitarbeiterbindung/, /arbeitszeiterfassung, /schichtplan, /digitale-personalakte.

### PAA Handling
- PAA judged >30% off-topic (Heimleitung, Wohnbereichsleitung). Created `data/paa-questions-manual.json` with 20 HR-focused questions. Ran `collect-faq-research-data.php` to use manual PAA.

### Scene Type
- **CORRIDOR** – Distinct from personalfuehrung (CAFE), fuehrungsstile (SILHOUETTES), fuehrungskraefteentwicklung (ABSTRACT). Leader and team member walking in office corridor – "walking the talk", dynamic leadership.

### FAQ
- 12 FAQs added (curated from generated; removed malformed). All answers 40–80 words. check-h2-faq-overlap.php: no overlap detected.

### Lead Capture
- Added mitarbeiterfuehrung to _slugToBenefit in generate-lead-capture-copy.php: "Mitarbeiterführung mit fairen Schichtplänen und transparenter Zeiterfassung unterstützt".
- Ran generate-lead-capture-copy.php --write.

## Validation Results (2026-02-28)

- validate-section-depth.php: PASS (9 H2s). WARN: inline (1)(2)(3) numbering.
- validate-content-completeness.php: COMPLETE. WARN: Word count 1559 (48.7% of 3200 target).
- validate-faq-quality.php: EXCELLENT (100/100).
- validate-faq-schema.php: Valid (12 FAQs).
- validate-new-post.php: Warnings only (word count, srcset, H3s, product links).

## Deployment Notes

- **Content:** 9 H2s, ~1559 words, table (direkte vs. indirekte Instrumente), lists.
- **Featured image:** IMAGE_PROMPT.md created (CORRIDOR scene). Run `python3 v2/scripts/blog/generate-blog-featured-image.py --post=mitarbeiterfuehrung --category=lexikon` (requires GEMINI_API_KEY or v2/config/gemini-api-key.php).
- **Umlaut redirect:** mitarbeiterführung → mitarbeiterfuehrung in v2/config/blog-umlaut-redirects.php, .htaccess.
- **LLM files:** sync-blog-posts-to-llms.php --add; validate-llms-metadata.py passed.
- **SEO meta:** Added to seo-meta.json; ran sync-meta-to-posts.php. Title: "Mitarbeiterführung: Definition, Ziele & Instrumente"; description 154 chars.
- **Lexikon inventory:** Re-ran normalize-and-match-terms.py, generate-lexikon-inventory-report.py. mitarbeiterfuehrung removed from LEXIKON_CONTENT_GAPS.