# Interne Kommunikation – Deployment and Next Steps

**Last Updated:** 2026-02-21

## Pre-Deploy Checklist

- [x] Content applied via update-post-content.php
- [x] 13 FAQs added via add-faqs-to-post.php (expanded to 40–80 words, H2-overlapping FAQs removed)
- [x] Featured image generated (interne-kommunikation-1280w.webp)
- [x] SEO meta in seo-meta.json; synced via sync-meta-to-posts.php
- [x] Related posts and carousels updated
- [x] Lead capture copy added
- [x] Product mapping: interne_kommunikation → /arbeitszeiterfassung, /schichtplan, /abwesenheiten
- [x] LLM sync (llms-full.txt)
- [x] Organigramm link added (interne-kommunikation where "interne Kommunikation" mentioned)
- [x] FAQ quality: EXCELLENT (100/100)
- [x] audit-content-structure.py --lexikon run

## Post-Deploy

1. **Preview:** http://localhost:8003/insights/lexikon/interne-kommunikation/ (verify title, content, FAQs, schema)
2. **Schema:** Validate with Google Rich Results Test after deploy (production URL)
3. **Link check:** Verify internal links (unternehmenskultur, employee-engagement, change-management, organigramm, betriebsrat, betriebsvereinbarung, mitarbeitergespraech, teambuilding, onboarding, personalentwicklung-und-weiterbildung, /schichtplan, /arbeitszeiterfassung, /abwesenheiten)

## GSC Monitoring

- Monitor "Interne Kommunikation", "Interne Kommunikation Definition", "Interne Kommunikation verbessern", "Interne Kommunikation Instrumente" in GSC for impressions/clicks after deploy.
- PAA opportunity: Featured snippet for "Was ist Interne Kommunikation?" – definition in first H2.

## Next Steps (Optional)

- **Word count:** Content is ~1,644 words (below 2,500 target). Consider expanding Vier Säulen or Instrumente sections if SERP performance suggests need for more depth.
- **Industry links:** suggest-contextual-links recommended Pflege/Kultur – declined; content uses "Kultur" in Unternehmenskultur context, "Pflege" in Wiki-Pflege context, not industry pages.