# IMAGE_PROMPT: Hochschulmarketing

**Last Updated:** 2026-03-08

## Core Concept / Metaphor

Hochschulmarketing = University marketing, campus recruiting, student talent attraction. Scene: University campus setting – modern campus buildings, students, academic environment. Distinct from Personalmarketing (SILHOUETTES office recruiting) and Recruiting (DESK recruiter workspace) – Hochschulmarketing evokes the university/campus context where companies reach students.

## Scene Type

**CAMPUS/UNIVERSITY** – Modern university campus with buildings, students, academic setting. Distinct from: SILHOUETTES (personalmarketing – office recruiting), DESK (recruiting – recruiter workspace), CAFE (mitarbeiterbindung – employee engagement). Hochschulmarketing evokes the university environment where companies connect with students.

## Key Elements (On-Theme)

- Modern university campus – buildings, architecture, academic setting
- Students or student silhouettes in campus context
- Soft natural light, muted blues and greens with warm academic tones
- Conveys university marketing, campus presence, student talent attraction
- No office desks, no recruiter workspace, no abstract nodes

## Why Not (Anti-Patterns)

- SILHOUETTES in office (personalmarketing – general HR marketing)
- DESK with recruiter workspace (recruiting – operational screening)
- CAFE interior (mitarbeiterbindung – employee engagement)
- ABSTRACT connection nodes (employer-branding)
- Generic handshakes, blue sphere, sundial, floating pie chart

## Composition / Camera

Wide shot, shallow depth of field. Campus setting – modern university buildings, students in context. Academic, professional – conveys university marketing presence.

## Mood / Atmosphere

Academic, modern, approachable – "companies reaching students on campus"

## Prompt

Editorial photography, soft film-like quality. Modern university campus setting – contemporary campus buildings, students in academic context (silhouettes or soft focus), soft natural light. Muted blues and greens with warm academic tones. Shallow depth of field. Conveys Hochschulmarketing: university marketing, campus recruiting, student talent attraction. No text, letters, typography, signs, or readable content. 16:9 landscape. Avoid: office silhouettes (personalmarketing), desk workspace (recruiting), cafe interior (mitarbeiterbindung), abstract nodes (employer-branding), handshakes, blue sphere, sundial, generic clock.

## Reference

- [BLOG_FEATURED_IMAGE_STYLE_GUIDE.md](../../BLOG_FEATURED_IMAGE_STYLE_GUIDE.md) – HR topics → Campus/University for student-focused marketing
- Scene diversity: CAMPUS/UNIVERSITY for hochschulmarketing (distinct from personalmarketing SILHOUETTES, recruiting DESK, employer-branding ABSTRACT, mitarbeiterbindung CAFE)