# Headhunter – Creation Notes

**Last Updated:** 2026-02-26

## Summary

New lexikon post on **Headhunter** created per implementation plan. Canonical slug: `headhunter`. Content gap from LEXIKON_CONTENT_GAPS (Priority 1, 13 competitor sources). Recruiting/BMS cluster – **no Ordio product mapping** (Ordio has no BMS/Recruiting product).

## Pipeline

- **Scaffold:** `create-new-blog-post.php --topic="Headhunter" --category=lexikon`
- **Pipeline:** `run-new-post-pipeline.php` – SISTRIX, PAA (off-topic >30%), FAQ research, competitor analysis, Firecrawl remediation
- **PAA override:** `paa-questions-manual.json` with 15 HR-focused questions (Definition, Kosten, Ablauf, Executive Search vs. Headhunter, Wann sinnvoll)
- **Content:** CONTENT_OUTLINE.md (8 H2s), content-draft.html, update-post-content.php
- **FAQs:** faq-answers-optimized.json (15 FAQs), add-faqs-to-post.php
- **Image:** IMAGE_PROMPT.md (SILHOUETTES – distinct from recruiting DESK, personalbeschaffung CAFE, cost-per-hire ABSTRACT), generate-blog-featured-image.py
- **Linking:** suggest-related-posts.php (**recruiting first**), add-new-post-to-related-carousels.php (10 targets), add-bidirectional-links (recruiting, cost-per-hire, active-sourcing)
- **Lead capture:** headhunter added to `_slugToBenefit` in generate-lead-capture-copy.php (post-hire: digitale Personalakte, Onboarding)

## Content Differentiation (from Web Research)

| Term | Bedeutung |
|------|-----------|
| Headhunter | Person; Headhunting = Methode (direkte Ansprache passiver Kandidaten) |
| Executive Search | Dienstleistung für Führungskräfte (1./2. Ebene) |
| Personalberatung | Umfassender (Assessments, OE, Kompensation, Personalmarketing) |
| Recruiting | Operative Maßnahme (Stellenbesetzung allgemein) |

## Key Decisions

- **Related posts order:** recruiting first, then personalbeschaffung, cost-per-hire, talent-pool, active-sourcing, bewerbermanagementsystem, candidate-experience, stellenbeschreibung, fachkraeftemangel, onboarding
- **H2 comparison:** "Headhunter vs. Executive Search vs. Personalberatung vs. Recruiting" with comparison table and links to recruiting, personalbeschaffung
- **Cost figures:** 15–25 % Jahresgehalt; 9.000–15.000 € bei 60.000 €; aligned with cost-per-hire post
- **Ordio angle:** Post-hire only – digitale Personalakte, Onboarding; no BMS/Recruiting product links

## Validation

- validate-section-depth: PASS
- validate-content-completeness: COMPLETE (PAA 15/15; tables, lists, definition in first 20%)
- validate-faq-quality: EXCELLENT (100/100)
- validate-faq-schema: Valid
- validate-new-post: Warnings only (product links – expected, no mapping)
- check-h2-faq-overlap: No overlap
- audit-repetitive-lead-capture-copy: 0 generic patterns

## Edge Cases

- **PAA off-topic:** SISTRIX PAA >30% (Headhunter film, Headhunter jobs); used paa-questions-manual.json with HR focus
- **Scene type:** SILHOUETTES (distinct from recruiting DESK, personalbeschaffung CAFE, cost-per-hire ABSTRACT)
- **Product mapping:** None – do NOT add to blog-product-feature-mapping.json