# Keyword Decision: Hard Skills

**Last Updated:** 2026-02-26

## Primary Keyword

**Hard Skills** (2,400 monthly searches DE, SISTRIX)

## Alternative Considered

**Fachkompetenz** – Not run in SISTRIX for this post. Per KEYWORD_STRATEGY_EN_DE.md: If German volume > 1.5× English, consider German primary.

## Decision

- **Primary:** Hard Skills – established HR/Lexikon term in German (like Soft Skills), used by Personio, JobTeaser, Karrierebibel, Brunel, arwa.de
- **Rationale:** Competitor SERP and content use "Hard Skills" consistently; Fachkompetenz is a synonym but less common in HR context
- **Secondary targets:** Hard Skills Definition, Hard Skills Beispiele, Hard Skills vs Soft Skills (from content gaps)

## SISTRIX Data (Primary)

- Volume: 2,400
- Competition: 43
- Clicks: 2,050
- CPC: €0.30