# Hard Skills – Creation Notes

**Last Updated:** 2026-02-26

## Summary

New lexikon post on **Hard Skills** created per implementation plan. Canonical slug: `hard-skills`. Content gap from LEXIKON_CONTENT_GAPS (Priority 1, 8 competitor sources). Ordio features: Schichtplan, Arbeitszeiterfassung (team qualification, flexible working context).

## Pipeline

- **Scaffold:** `create-new-blog-post.php --topic="Hard Skills" --category=lexikon`
- **Pipeline:** `run-new-post-pipeline.php` – SISTRIX, PAA (off-topic >30%), FAQ research, competitor analysis, Firecrawl remediation (default)
- **PAA override:** `paa-questions-manual.json` with 15 HR-focused questions (Definition, Beispiele, vs Soft Skills, Nachweis, Training, Arbeitgeber-Erwartungen, Lebenslauf)
- **Content:** CONTENT_OUTLINE.md (9 H2s), content-draft.html, update-post-content.php
- **FAQs:** faq-answers-optimized.json (15 FAQs), add-faqs-to-post.php
- **Image:** IMAGE_PROMPT.md (DESK – fachliche Qualifikation, Zertifikate), generate-blog-featured-image.py
- **Linking:** suggest-related-posts.php (soft-skills first), add-new-post-to-related-carousels.php (8 targets), add-bidirectional-links (soft-skills, assessment-center)
- **Lexikon inventory:** normalize-and-match-terms.py, generate-lexikon-inventory-report.py – hard-skills now in Ordio coverage (170 Ordio terms in merged.json)

## Content Expansion (2026-02-26)

Post-improvement pass per best practices and sibling benchmark (soft-skills):

- **Intro:** Cut "In diesem Lexikon-Eintrag erfährst du" (pre-publish checklist)
- **Hard vs Soft:** Added comparison list (Hard Skills / Soft Skills bullets); Meta Skills mention
- **Beispiele:** Branchenspezifisch paragraph with industry links (Gastronomie, Einzelhandel, Gesundheitswesen)
- **Nachweisen:** Ordered list "So prüfst du Hard Skills bei Bewerbern" (4 steps); STAR-Methode
- **Trainieren:** Erfolgsfaktoren as ordered list; concrete example (Excel-Training)
- **Recruiting:** Situational questions examples; STAR-Methode
- **Format:** Erfolgsfaktoren (1)(2)(3)(4) → ordered list per CONTENT_DEPTH_GUIDELINES
- **Lists:** "Bold label: description" blocks (Zeugnisse/Zertifikate/Ausbilderschein/Arbeitszeugnisse; Fachwissen/IT/Sprachen/Management/Technisch) → `<ul><li>` per CONTENT_DEPTH_GUIDELINES
- **H3s:** Question-style subtopics (Wie sagt man...?, Warum wichtig?, Typische Beispiele; Welche Hard Skills wichtig?, Hard Skills nach Branche; Wie erwirbt man?, Konkrete Formate, Erfolgsfaktoren; Was erwarten Arbeitgeber?, Hard Skills im Lebenslauf, Im Bewerbungsgespräch; Wie kann man nachweisen?, So prüfst du bei Bewerbern) → H3s for TOC/PAA/featured-snippet value
- **Lists:** "Welche Hard Skills wichtig?" (Ingenieure/Bürokauffrau/IT) → list; "Konkrete Formate" (5 items) → list; "Wie kann man nachweisen?" (Lebenslauf/Bewerbung/Gespräch) → list
- **Redundancy:** Removed duplicate "Für HR: Biete strukturierte..." (repeated Entwicklungsplan from Erfolgsfaktoren)

Word count: ~1,453 → ~1,616 (no filler; substantive additions only).

## Validation

- validate-section-depth: PASS
- validate-content-completeness: COMPLETE (PAA 15/15; word count ~1,453 vs 8,300 target – acceptable per no-filler policy)
- validate-faq-quality: EXCELLENT (100/100)
- validate-new-post: Warnings only (word count, optional product/industry links)
- check-h2-faq-overlap: No overlap

## Keyword Decision

- **Primary:** Hard Skills (2,400 DE, SISTRIX)
- **Secondary:** Hard Skills Definition, Hard Skills Beispiele, Hard Skills vs Soft Skills

## Product Mapping

- Same as soft-skills: /schichtplan, /arbeitszeiterfassung
- Lead capture: hard-skills added to _slugToBenefit in generate-lead-capture-copy.php

## SEO Meta

- **seo-meta.json:** lexikon/hard-skills added
- **Title:** Hard Skills: Definition, Arten & Beispiele für HR
- **Description:** Hard Skills (Fachkompetenz): Definition, Arten, Beispiele, Nachweis. Training, vs Soft Skills, Recruiting. Tipps für HR.
- **Sync:** sync-meta-to-posts.php --post=hard-skills --category=lexikon (title, meta, excerpt updated)

## Internal Links

- /insights/lexikon/soft-skills/
- personalentwicklung-und-weiterbildung, assessment-center, stellenbeschreibung, onboarding
- /schichtplan, /arbeitszeiterfassung

## Unique Value

- HR-fokussierter Lexikon-Eintrag (nicht Bewerbungsratgeber)
- Ordio angle: Team qualification (Dienstplan), flexible working (Zeiterfassung)
- Soft Skills: Link added in soft-skills H2 "Soft Skills vs. Hard Skills"
- Assessment Center: Link added where "Hard Skills" mentioned

## Edge Cases

- **PAA off-topic:** SISTRIX PAA >30% Soft Skills/Lebenslauf; used paa-questions-manual.json
- **Scene type:** DESK (distinct from soft-skills SILHOUETTES, assessment-center SILHOUETTES)