# IMAGE_PROMPT: Fachkräftemangel

**Last Updated:** 2026-02-22

Use this template when creating `IMAGE_PROMPT.md` for a blog post. The script (generate-blog-featured-image.py) extracts only the Prompt section below.

See [BLOG_FEATURED_IMAGE_STYLE_GUIDE.md](../../BLOG_FEATURED_IMAGE_STYLE_GUIDE.md) for topic mappings and anti-repetition rules.

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## Scene Type

**ABSTRACT**. Labor market gap, demand vs supply metaphor – conveys skills shortage, talent scarcity. Distinct from employer-branding (attraction metaphor, connection nodes), mitarbeiterbindung (CAFE). Related topics: onboarding (CAFE), personalentwicklung (varies). Abstract gap/bridge metaphor conveys Fachkräftemangel without literal job-search imagery.

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## Core Concept / Metaphor

Fachkräftemangel = skills shortage, labor market gap – demand for qualified workers exceeds supply. Gap, bridge, or connection metaphor – not recruitment poster, not empty office.

## Key Elements (On-Theme, Concrete)

Abstract gap or bridge metaphor – soft geometric forms suggesting demand and supply imbalance. Muted blues, warm amber accents. Conveys scarcity, talent gap without people, documents, or desk.

## Why Not (Anti-Patterns)

Desk, laptop, office – too similar to many lexikon posts. CAFE – mitarbeiterbindung, employee-engagement. Connection nodes, attraction glow – employer-branding. Abstract flowing lines, soft nodes – generic. People, handshake – too literal recruitment.

## Composition / Camera

Wide shot, soft focus, shallow depth of field. Abstract forms suggesting gap or bridge in center.

## Mood / Atmosphere

Professional, conceptual – challenge, opportunity, labor market.

## Prompt

CRITICAL: No text, letters, typography, signs, or readable content in the image.
Professional featured image for a German HR blog about Fachkräftemangel (skills shortage).
Style: Modern, clean, conceptual. Muted blues, warm amber accents.
Scene: Abstract gap or bridge metaphor – soft geometric forms suggesting labor market demand vs supply imbalance, talent scarcity. Conveys Fachkräftemangel without literal recruitment imagery.
Photorealistic or soft digital painting. 16:9 landscape. Professional business aesthetic.
Avoid: blue sphere, sundial shape, generic wall clock, floating pie chart, stock office with single laptop, connection nodes, attraction glow, abstract flowing lines, people, handshake, empty desk.