# Executive Search – Creation Notes

**Last Updated:** 2026-03-03

## Summary

New lexikon post on **Executive Search** created per implementation plan. Canonical slug: `executive-search`. Content gap from LEXIKON_CONTENT_GAPS (Priority 1, 8 competitor sources). Recruiting/BMS cluster – **no Ordio product mapping** (Ordio has no BMS/Recruiting product).

## Pipeline

- **Scaffold:** `create-new-blog-post.php --topic="Executive Search" --category=lexikon`
- **Pipeline:** `run-new-post-pipeline.php` – SISTRIX, PAA (off-topic >30%), FAQ research, competitor analysis, Firecrawl remediation
- **PAA override:** `paa-questions-manual.json` with 15 HR-focused questions (Definition, Kosten, Ablauf, Executive Search vs. Headhunter, Wann sinnvoll)
- **Content:** CONTENT_OUTLINE.md (8 H2s), content-draft.html, update-post-content.php (~1,986 words)
- **FAQs:** faq-answers-optimized.json (14 FAQs), add-faqs-to-post.php
- **Image:** IMAGE_PROMPT.md (DESK – boardroom/executive meeting; distinct from headhunter SILHOUETTES), GenerateImage + sips/cwebp for WebP variants
- **Linking:** suggest-related-posts.php (**headhunter first** per plan), add-new-post-to-related-carousels.php (12 targets), add-bidirectional-links (headhunter)
- **Lead capture:** executive-search added to `_slugToBenefit` in generate-lead-capture-copy.php (post-hire: digitale Personalakte, Onboarding)

## Content Differentiation (from Web Research)

| Term | Bedeutung |
|------|-----------|
| Executive Search | Dienstleistung für Führungskräfte (1./2. Ebene, C-Level) |
| Headhunter | Person; Headhunting = Methode |
| Personalberatung | Umfassend (Assessments, OE, Kompensation) |
| Recruiting | Operative Maßnahme |

## Key Decisions

- **Related posts order:** headhunter first (content differentiation pair), then recruiting, personalbeschaffung, cost-per-hire, talent-pool, active-sourcing, bewerbermanagementsystem, candidate-experience, stellenbeschreibung, fachkraeftemangel, nachfolgeplanung, onboarding
- **H2 comparison:** "Executive Search vs. Headhunter vs. Personalberatung vs. Recruiting" with comparison table and links to headhunter, personalbeschaffung, recruiting
- **Cost figures:** ~1/3 Jahresgehalt; Retained Search (3 Raten) vs. Contingency Search
- **Ordio angle:** Post-hire only – digitale Personalakte, Onboarding; no BMS/Recruiting product links
- **Bidirectional links:** executive-search link added to headhunter (intro, table, paragraph "Executive Search (auch Direktsuche)")

## Validation

- validate-section-depth: PASS
- validate-content-completeness: COMPLETE (PAA 15/15; tables, lists, definition in first 20%)
- validate-faq-quality: EXCELLENT (100/100)
- validate-new-post: Warnings only (product links – expected, no mapping)
- check-h2-faq-overlap: No overlap
- audit-repetitive-lead-capture-copy: Duplicate description with recruiting, e-recruiting (acceptable – same benefit pattern)

## Edge Cases

- **PAA off-topic:** SISTRIX PAA >30% (Immowelt, Indeed, Immoscout); used paa-questions-manual.json with HR focus
- **Scene type:** DESK (boardroom/executive meeting – distinct from headhunter SILHOUETTES, recruiting DESK recruiter screening)
- **Product mapping:** None – do NOT add to blog-product-feature-mapping.json
- **Image generation:** generate-blog-featured-image.py failed (requests module); used GenerateImage + sips/cwebp for WebP variants

## Lexikon Inventory

- Ran `normalize-and-match-terms.py`, `generate-lexikon-inventory-report.py`, `generate-payroll-promotion-keywords.py` – executive-search now in Ordio coverage (180 Ordio terms in merged.json); removed from LEXIKON_CONTENT_GAPS