# IMAGE_PROMPT: Employer Value Proposition

**Last Updated:** 2026-03-03

## Core Concept / Metaphor

Employer Value Proposition (EVP) = Kernversprechen des Arbeitgebers – was wir Mitarbeitenden bieten (Vergütung, Benefits, Karriere, Kultur). Scene: Professional workspace that conveys value, structure, and workplace attractiveness – what employees receive. Distinct from employer-branding (ABSTRACT – attraction metaphor), personalmarketing (SILHOUETTES – people in marketing context), mitarbeiterbindung (CAFE – retention, team).

## Scene Type

**DESK** – Professional workspace with organized elements conveying value and structure. Conveys EVP: what the employer offers – benefits, career, culture. Distinct from: employer-branding (ABSTRACT), personalmarketing (SILHOUETTES), mitarbeiterbindung (CAFE), recruiting (DESK but recruiter screening).

## Key Elements (On-Theme)

- Organized desk or workspace – compartment tray (empty, no labels), soft light
- Professional but inviting – conveys workplace value, benefits, structure
- Warm accent, muted blues – professional Ordio palette
- No recruiter screening CVs – this is about workplace value, not hiring process
- Conveys EVP: Kernversprechen, Nutzen, Arbeitsplatzattraktivität

## Why Not (Anti-Patterns)

- ABSTRACT nodes or flowing lines (employer-branding)
- SILHOUETTES in conversation (personalmarketing)
- CAFE interior (mitarbeiterbindung)
- Recruiter at desk with CVs (recruiting)
- Generic handshakes, blue sphere, two-person interview

## Composition / Camera

Wide shot or diagonal, shallow depth of field. Professional workspace – organized desk, soft natural light. Conveys workplace value and structure.

## Mood / Atmosphere

Professional, structured, inviting – "EVP: what we offer, workplace value"

## Prompt

Editorial photography, soft film-like quality. Professional workspace – organized desk with compartment tray (empty, no labels), soft natural light, muted blues with warm accent. Conveys Employer Value Proposition: workplace value, benefits, structure. Shallow depth of field. No text, letters, typography, signs, or readable content. 16:9 landscape. Avoid: abstract nodes, flowing lines, cafe interior, silhouettes in conversation, recruiter with CVs, handshakes, blue sphere, sundial.

## Reference

- [BLOG_FEATURED_IMAGE_STYLE_GUIDE.md](../../BLOG_FEATURED_IMAGE_STYLE_GUIDE.md)
- Scene diversity: DESK (professional workspace) for EVP – distinct from employer-branding ABSTRACT, personalmarketing SILHOUETTES, mitarbeiterbindung CAFE