# Employer Value Proposition – Creation Notes

**Last Updated:** 2026-03-03

## Summary

New lexikon post on **Employer Value Proposition** (EVP) created per implementation plan. Canonical slug: `employer-value-proposition`. Content gap from LEXIKON_CONTENT_GAPS (Priority 1, 10 sources). Recruiting/Employer Branding cluster.

## Pipeline

- **Scaffold:** `create-new-blog-post.php --topic="Employer Value Proposition" --title="Employer Value Proposition" --category=lexikon` (--title required for ASCII slug check)
- **Pipeline:** `run-new-post-pipeline.php` – SISTRIX, PAA (off-topic >30%), FAQ research, competitor analysis
- **PAA override:** `paa-questions-manual.json` with 15 HR-focused questions (SISTRIX returned EVP party, EVP recorder, etc.)
- **Content:** CONTENT_OUTLINE.md (8 H2s), content-draft.html, update-post-content.php (~963 words)
- **FAQs:** faq-answers-optimized.json (14 FAQs), add-faqs-to-post.php (10 added; 5 skipped as H2-overlapping)
- **Image:** IMAGE_PROMPT.md (DESK – professional workspace; distinct from employer-branding ABSTRACT, personalmarketing SILHOUETTES, mitarbeiterbindung CAFE), generate-blog-featured-image.py
- **Linking:** suggest-related-posts.php (**employer-branding first** per plan), add-new-post-to-related-carousels.php (12 targets), add-bidirectional-links (employer-branding, personalmarketing)
- **Lead capture:** employer-value-proposition added to `_slugToBenefit` in generate-lead-capture-copy.php

## Content Differentiation (from Plan)

| Term | Bedeutung |
|------|-----------|
| EVP | Kernversprechen – das „Was“ |
| Employer Branding | Strategische Kommunikation – das „Wie“ |
| Personalmarketing | Übergeordnete Marketing-Strategie |

## Key Decisions

- **Related posts order:** employer-branding first (content pair), then war-for-talents, candidate-journey, executive-search, etc.
- **H2 comparison:** "Employer Value Proposition vs. Employer Branding vs. Personalmarketing" with links and table
- **Product mapping:** /schichtplan, /arbeitszeiterfassung (same as employer-branding – workplace attractiveness, retention)
- **Bidirectional links:** employer-value-proposition link added to employer-branding (Fazit: "Schaffe zunächst eine klare Identität und eine {{LINK}} für dein Unternehmen")
- **ASCII slug:** `employer-value-proposition` added to validate-new-post.php asciiExpansionExcludedSlugs (slug contains "value" in English)

## Validation

- validate-section-depth: PASS
- validate-content-completeness: COMPLETE (PAA 15/15; tables, lists, definition in first 20%)
- validate-faq-quality: EXCELLENT (100/100)
- validate-new-post: Warnings only (product links, lead capture copy)
- check-h2-faq-overlap: No overlap
- compare-content-to-competitors: WARN (963/1500 words; 8 H2s vs competitor max 14)

## Edge Cases

- **PAA off-topic:** SISTRIX PAA >30% (EVP party, EVP recorder); used paa-questions-manual.json with HR focus
- **Scene type:** DESK (professional workspace – distinct from employer-branding ABSTRACT, personalmarketing SILHOUETTES, mitarbeiterbindung CAFE)
- **Product mapping:** /schichtplan, /arbeitszeiterfassung (workplace attractiveness, retention)
- **PAA coverage:** "Wie erstellt man eine EVP?" covered by adding phrase in H2 "Wie entwickelt man eine Employer Value Proposition?"

## Lexikon Inventory

- Run `normalize-and-match-terms.py`, `generate-lexikon-inventory-report.py` – employer-value-proposition should be added to Ordio coverage; removed from LEXIKON_CONTENT_GAPS