# Keyword Decision: Employee Engagement vs Mitarbeiterengagement

**Date:** 2026-02-12
**Source:** SISTRIX keywords-sistrix.json (Germany, geo=de)

## Volume Comparison

| Keyword | Volume | Clicks | Competition |
|---------|--------|--------|-------------|
| employee engagement | 1,400 | 1,100 | 39 |
| mitarbeiterengagement | 300 | 250 | 32 |

## Decision

**Primary keyword: Employee Engagement** (English)

**Rationale:** Employee engagement has ~4.7× higher search volume than mitarbeiterengagement in Germany. User research indicated "employee engagement" has more search volume even in Germany; SISTRIX confirms this (1,400 vs 300).

**Secondary keywords:** Include mitarbeiterengagement in secondary for coverage of German native searchers.

**Precedent:** Work-Life-Balance (English primary) follows same pattern for HR topics in German professional context.