# E-Recruiting Lexikon Post – Creation Notes

**Last Updated:** 2026-02-28

## Summary

New lexikon post on "E-Recruiting" created per blog-new-post-creation workflow. Topic is Recruiting/BMS cluster with no Ordio product mapping. Priority 1 content gap (17 competitor sources in LEXIKON_INVENTORY_REPORT).

## Key Decisions

### Product Mapping
- **None** – Ordio has no BMS/Recruiting product. Content is informational.
- Links to onboarding, digitale Personalakte for post-hire workflow only.
- **Do NOT add** to `blog-product-feature-mapping.json`.

### PAA Handling
- SISTRIX PAA was >30% off-topic (Employer Branding, software). Created `paa-questions-manual.json` with 15 HR-focused E-Recruiting questions.
- Ran `collect-faq-research-data.php` to load manual PAA.

### Content Differentiation
- **H2 "E-Recruiting vs. Recruiting vs. Social Media Recruiting vs. Active Sourcing"** – Links to recruiting, social-media-recruiting, active-sourcing.
- **Content differentiation:** E-Recruiting = digitaler Oberbegriff; Recruiting = operative Maßnahme; Social Media Recruiting = Kanal; Active Sourcing = Methode.

### Related Posts
- **First in related_posts:** recruiting (E-Recruiting = digital subset of Recruiting).
- Carousel targets: recruiting, social-media-recruiting, active-sourcing, bewerbermanagementsystem, talent-pool, candidate-experience, stellenbeschreibung, personalmarketing, employer-branding, fachkraeftemangel, onboarding, human-resources, mitarbeiterbindung.

### Bidirectional Links
- **data/bidirectional-links.json** created and run via `add-bidirectional-links.php`.
- **Content targets:** social-media-recruiting (intro "und E-Recruiting unterscheidet" → "und {{LINK}} unterscheidet"); personalbeschaffung ("E-Recruiting – digitale Kanäle" → linked).
- **FAQ targets:** social-media-recruiting ("Unterform des E-Recruiting"); recruiting ("E-Recruiting berechnest du"; "E-Recruiting, Social Media Recruiting" in Arten-FAQ).

### Social Media Recruiting Update
- Social Media Recruiting H2 and FAQ now link to E-Recruiting (via bidirectional-links).

### Lead Capture
- Added `e-recruiting` to `_slugToBenefit()`: "Nach der Einstellung digitale Personalakte und Onboarding für den reibungslosen Einstieg nutzt".
- Ran `generate-lead-capture-copy.php --write`.

### Image
- Scene type: ARCHITECTURAL (digital infrastructure; distinct from recruiting DESK, social-media-recruiting NIGHT, active-sourcing ABSTRACT, bewerbermanagementsystem CAFE, candidate-experience CAFE).
- IMAGE_PROMPT.md created. Run `generate-blog-featured-image.py` (requires GEMINI_API_KEY or v2/config/gemini-api-key.php).

### Validation
- All validators passed (section-depth, content-completeness, faq-quality, faq-schema, new-post).
- Word count: ~1,487 (below 2,080 min; compare-content-to-competitors WARN; Fazit expanded to 2 paragraphs for section-depth).
- FAQ schema: validate-faq-schema.php ✓ Valid (15 FAQs).
- check-h2-faq-overlap: no overlap.

## Lexikon Inventory

- Added to llms-full.txt via `sync-blog-posts-to-llms.php --add`.
- Ran `normalize-and-match-terms.py`, `generate-lexikon-inventory-report.py` – e-recruiting now in Ordio coverage (merged.json, 178 Ordio terms).
- E-Recruiting fills gap in Social Media Recruiting H2 and Recruiting FAQ.