# Rework Summary: Corporate Social Responsibility

**Last Updated:** 2026-02-11  
**Post Slug:** corporate-social-responsibility  
**Category:** lexikon  
**Post URL:** /insights/lexikon/corporate-social-responsibility/

## Overview

Comprehensive analysis and targeted improvements to the lexikon post "Corporate Social Responsibility: CSR Definition & Beispiele". This was a patchwork rework addressing excerpt errors, canonical URLs, typos (SCR→CSR, CO-2→CO2), secondary keywords cleanup, and internal_links reconciliation.

## Changes Implemented

### 1. Excerpt Fix (Critical)
- **Issue:** Excerpt contained wrong copy-paste from Schichtplanung post: "Ordio - die Zukunft der Schichtplanung Mit Ordio digitalisierst du deine Schichtplanung und sagst dem Papierkram Lebewohl. .."
- **Fix:** Replaced with meta-aligned description: "Was CSR bedeutet und wie Unternehmen Verantwortung übernehmen. Nachhaltigkeit strategisch verankern und glaubwürdig in den Betriebsalltag integrieren."
- **Impact:** Correct meta for search snippets, schema, Open Graph

### 2. Canonical URLs (Full URLs → Relative)
- **Issue:** Content used full `https://www.ordio.com/...` URL for internal link (arbeitsorganisation)
- **Fix:** Changed to canonical relative path: `/insights/lexikon/arbeitsorganisation/`
- **Impact:** Per CANONICAL_URLS_AND_LINKING.md – use relative/canonical URLs only

### 3. Typo Fixes
- **SCR → CSR:** "Der äußere Verantwortungsbereich des SCR" and "Der mittlere Verantwortungsbereich des SCR" → "CSR" (2 occurrences in content.html)
- **CO-2 → CO2:** "CO-2-Neutralität" → "CO2-Neutralität" (correct chemical notation; in content and FAQs)
- **Impact:** Terminology accuracy

### 4. secondary_keywords Cleanup (Critical)
- **Issue:** Completely irrelevant keywords from "social" matching: "the social network", "social network", "social battery pin", "buena vista social club", "social media killed romance tshirt", "incorporated", "my social battery pin", "social media marketing", "social distortion", "social media"
- **Fix:** Replaced with relevant keywords: CSR, CSR Nachhaltigkeit, gesellschaftliche Verantwortung Unternehmen, CSR Strategie, Corporate Social Responsibility Beispiele
- **Impact:** SEO relevance restored

### 5. internal_links Array Updated
- **Issue:** internal_links had full URL https://www.ordio.com/insights/lexikon/arbeitsorganisation/
- **Fix:** Updated to match content link with canonical path: Aufgaben → /insights/lexikon/arbeitsorganisation/
- **Impact:** Per PATCHWORK_REWORK_CHECKLIST – internal_links must match content.html

### 6. modified_date
- **Fix:** Updated to current date to reflect rework

## Validation Performed

- JSON syntax validated
- Blog backup created (`docs/backups/blog-snapshots/2026-02-11-133426`)
- Web research: CSR definition, CSRD 2024 – content aligns with best practices

## Web Research Findings

- **CSR:** Gesellschaftliche Verantwortung von Unternehmen; ökologische, soziale, wirtschaftliche Faktoren
- **CSRD 2024:** Corporate Sustainability Reporting Directive erweitert Berichtspflichten
- **Content accuracy:** Post correctly describes CSR, Verantwortungsbereiche, Standards

## Not Changed (Intentional)

- **FAQs:** 9 FAQs unchanged except CO-2→CO2 typo fix
- **primary_keyword:** "corporate social responsibility" – kept as-is
- **Clusters:** primary: csr – kept as-is

## Related Documentation

- [PATCHWORK_REWORK_CHECKLIST.md](../../PATCHWORK_REWORK_CHECKLIST.md)
- [RESOURCE_MATCHING_GUIDE.md](../../RESOURCE_MATCHING_GUIDE.md)
- [INTERNAL_LINKING_GUIDE.md](../../guides/INTERNAL_LINKING_GUIDE.md)
- [CANONICAL_URLS_AND_LINKING.md](../../../development/CANONICAL_URLS_AND_LINKING.md)