# Candidate Journey – Creation Notes

**Last Updated:** 2026-03-03

## Summary

New lexikon post on **Candidate Journey** created per implementation plan. Canonical slug: `candidate-journey`. Content gap from LEXIKON_CONTENT_GAPS (Priority 1, 10 competitor sources). Recruiting/BMS cluster – **no Ordio product mapping** (Ordio has no BMS/Recruiting product).

## Pipeline

- **Scaffold:** `create-new-blog-post.php --topic="Candidate Journey" --category=lexikon`
- **Pipeline:** `run-new-post-pipeline.php` – SISTRIX PAA failed (HTTP 0 timeout); used paa-questions-manual.json with 14 HR-focused questions
- **Content:** CONTENT_OUTLINE.md (8 H2s), content-draft.html, update-post-content.php (~1,203 words)
- **FAQs:** faq-answers-optimized.json (11 FAQs after H2 overlap fix), add-faqs-to-post.php
- **Image:** IMAGE_PROMPT.md (TRAVEL – path/journey metaphor; distinct from candidate-experience CAFE, bewerbermanagementsystem CAFE), generate-blog-featured-image.py
- **Linking:** suggest-related-posts.php (**candidate-experience first** per plan), add-new-post-to-related-carousels.php (14 targets), add-bidirectional-links (candidate-experience H2 and list)
- **Lead capture:** candidate-journey added to `_slugToBenefit` in generate-lead-capture-copy.php (post-hire: digitale Personalakte, Onboarding)

## Content Differentiation

| Term | Bedeutung |
|------|-----------|
| Candidate Journey | Weg, Phasen, Touchpoints – objektiver Ablauf |
| Candidate Experience | Subjektives Erleben des Bewerbers |
| Employee Experience | Erleben nach der Einstellung |

## Key Decisions

- **Related posts order:** candidate-experience first (content differentiation pair), then bewerbermanagementsystem, recruiting, onboarding, employer-branding, talent-pool, active-sourcing, stellenbeschreibung, cultural-fit, mitarbeiterbindung, fachkraeftemangel, human-resources, personalentwicklung-und-weiterbildung, employee-engagement
- **H2 comparison:** "Candidate Journey vs. Candidate Experience vs. Employee Experience" with link to candidate-experience
- **Ordio angle:** Post-hire only – digitale Personalakte, Onboarding; no BMS/Recruiting product links
- **Bidirectional links:** candidate-journey link added to candidate-experience (H2 and list item "Candidate Journey: Der Weg...")
- **H2-FAQ overlap fix:** Removed "Was ist die Candidate Journey?" (overlapped H2); rephrased "Was sind Touchpoints..." to "Welche Touchpoints sind am kritischsten?"

## Validation

- validate-section-depth: PASS
- validate-content-completeness: COMPLETE (PAA 14/14; tables, lists, definition in first 20%)
- validate-faq-quality: EXCELLENT (100/100)
- validate-faq-schema: Valid (11 FAQs)
- validate-new-post: Warnings only (product links – expected, no mapping)
- check-h2-faq-overlap: No overlap after fixes

## Lexikon Inventory

- Ran `normalize-and-match-terms.py`, `generate-lexikon-inventory-report.py` – candidate-journey now in Ordio coverage (181 Ordio terms in merged.json); removed from LEXIKON_CONTENT_GAPS.

## Edge Cases

- **PAA off-topic:** SISTRIX PAA timed out; used paa-questions-manual.json with HR focus (same pattern as candidate-experience)
- **Scene type:** TRAVEL (path/journey metaphor – distinct from candidate-experience CAFE, bewerbermanagementsystem CAFE)
- **Product mapping:** None – do NOT add to blog-product-feature-mapping.json