# Keyword decision — Arbeitsplan

**Date:** 2026-04-05  
**Source:** GSC `performance-gsc.json` + curated `target-keywords.json` (post SISTRIX refresh)

## Primary

**Chosen:** `arbeitsplan` (slug, head term, top GSC impressions for this URL)

**Editorial rule:** First screen answers **Was ist ein Arbeitsplan?** and disambiguates **Arbeitsplan vs. Dienstplan vs. Schichtplan** to protect ratgeber and product URLs.

## Secondaries (H2s, FAQs, internal links)

| Keyword / phrase | Use |
|------------------|-----|
| dienstplan, schichtplan | Disambiguation H2 + links to ratgeber hubs |
| arbeitspläne, arbeitsplan erstellen | Practical blocks + checklist |
| personaleinsatzplanung, personalplanung | HR cluster links |
| ab wann muss ein dienstplan ausliegen | Recht/Transparenz — qualified wording (Tarifvertrag/BV) |
| arbeitszeitgestaltung, schichtmodelle | Lexikon cross-links |

## Conflicts resolved

| Signal | Resolution |
|--------|------------|
| Raw `derive-target-keywords` pulled irrelevant GSC rows (Synonyme, Zeugnis-Phrasen) | **Dropped** from `secondary`; kept in `gsc_queries` only where useful for FAQ mining |
| Cannibalization with `/ratgeber/dienstplan-erstellen/`, `/schichtplan` | Lexikon stays **definition + Einordnung**; deep how-tos defer to ratgeber/product with clear anchors |