# Creation Notes: Affiliate Marketing

**Last Updated:** 2026-03-19

## Summary

Lexikon post on Affiliate Marketing – definition, forms, partner programmes. Promotes Ordio Loop as HR/Zeiterfassung partner programme.

## Cluster & Product Mapping

- **Primary cluster:** personalverwaltung
- **Product mapping:** affiliate-marketing, affiliate → /partner
- **Related posts:** b2b-affiliate-programm, affiliate-netzwerke (ratgeber), personalmarketing, recruiting, employer-branding

## PAA Source

- SISTRIX PAA returned no result
- Used manual paa-questions-manual.json with 14 HR/marketing-focused questions
- Ran collect-faq-research-data.php to use manual PAA

## Scene Type

- **IMAGE_PROMPT:** ABSTRACT – distinct from affiliate-netzwerke (CAFE), b2b-affiliate-programm (WORKSPACE/handshake)
- Flowing composition, muted blues/greens, performance-based marketing metaphor

## Content Stats

- **Word count:** ~1,761 (80%+ of 2,200 target)
- **H2s:** 9
- **FAQs:** 11
- **Tables:** 2 (Affiliate vs Netzwerk vs Programm; B2B vs B2C)
- **Format patterns:** formula-block (Ordio Loop example), blog-note--important (UWG/TKG)

## Validation Results

- validate-section-depth: PASS
- validate-content-completeness: COMPLETE
- validate-faq-quality: EXCELLENT (96/100)
- validate-new-post: Warnings only (word count passed)
- check-h2-faq-overlap: No overlap

## Internal Linking

- Ratgeber: affiliate-netzwerke, b2b-affiliate-programm
- Product: /partner, /partner/register
- Pillar: /arbeitszeiterfassung, /schichtplan
- Lexikon: personalmarketing, recruiting
- Tools: roi-rechner-schichtplanung, arbeitstage-rechner