# Active Sourcing Lexikon Post – Creation Notes

**Last Updated:** 2026-02-22

## Summary

New lexikon post on "Active Sourcing" created per blog-new-post-creation workflow. Topic is Recruiting/BMS cluster with no Ordio product mapping. Priority 1 content gap (18 sources in LEXIKON_CONTENT_GAPS).

## Key Decisions

### Product Mapping
- **None** – Ordio has no BMS/Recruiting product. Content is informational.
- Links to onboarding and digitale Personalakte for post-hire workflow only.
- **Do NOT add** to `blog-product-feature-mapping.json`.

### PAA Handling
- SISTRIX returned >90% off-topic questions (Employer Branding).
- Created `data/paa-questions-manual.json` with 13 HR-focused questions.
- Re-ran `collect-faq-research-data.php` to load override.

### Related Posts
- First: talent-pool (related concept; Active Sourcing fills Talent Pool)
- Carousel targets: talent-pool, bewerbermanagementsystem, onboarding, offboarding, initiativbewerbung, employer-branding, human-resources, personalentwicklung-und-weiterbildung, employee-engagement, nachfolgeplanung, stellenbeschreibung

### Bidirectional Links
- **talent-pool:** Added active-sourcing in-content link in Quellen table ("Social Media, Active Sourcing" → link "Active Sourcing" to `/insights/lexikon/active-sourcing/`)

### Image
- Scene type: ABSTRACT (distinct from talent-pool DESK, bewerbermanagementsystem CAFE, initiativbewerbung SILHOUETTES)
- Generated via `generate-blog-featured-image.py` (Gemini)

### Validation Fixes
- Expanded Fazit with second paragraph (section-depth requirement)
- Fixed featured_image.alt to match post title + " | Ordio"

## Lexikon Inventory
- Ran `normalize-and-match-terms.py` and `generate-lexikon-inventory-report.py` – active_sourcing removed from LEXIKON_CONTENT_GAPS

## Content Structure Audit
- Ran `audit-content-structure.py --lexikon`. Post flagged for "consider reviewing structure" (1,520 words, 0 H3s).
- Decision: H2+lists retained per CONTENT_DEPTH_GUIDELINES – Vorteile, Methoden, Prozess, Tipps use lists; H3s would be redundant.

## Contextual Links
- `suggest-contextual-links.php` suggested "Pflege" → /branchen/gesundheitswesen. Not applied: "Pflege" in content means "maintenance" (Talent Pool lebt von Pflege), not healthcare sector.