# 360 Grad Feedback Lexikon Post – Creation Notes

**Last Updated:** 2026-02-25

## Summary

New lexikon post on "360 Grad Feedback" created per blog-new-post-creation workflow. Topic is Personalentwicklung/Performance cluster (same as Mitarbeitergespräch, Jahresgespräch, Zielvereinbarung, Assessment Center). Priority 1 content gap (8 competitor sources in LEXIKON_CONTENT_GAPS).

## Key Decisions

### Product Mapping
- **digitale-personalakte, dokumentenmanagement** – No Ordio performance/feedback product; content is informational. Link to documentation features for Feedback-Ergebnisse and Entwicklungspläne.
- Added to `blog-product-feature-mapping.json`.

### PAA Handling
- SISTRIX PAA was >30% off-topic (SurveyMonkey, 30/360 finance). Created `paa-questions-manual.json` with 15 HR-focused questions.
- Ran `collect-faq-research-data.php` after manual override.

### Content Differentiation
- **H2 "360 Grad Feedback vs. Mitarbeitergespräch vs. Mitarbeiterbeurteilung"** – Links to mitarbeitergespraech. 360 = multi-rater; Mitarbeitergespräch = dialog; Mitarbeiterbeurteilung = single-rater (gap, mention without link).
- **H2 "360 Grad Feedback vs. Assessment Center"** – Link to assessment-center. 360 = Feedback-Instrument; AC = Auswahlverfahren.

### Related Posts
- Carousel targets: mitarbeitergespraech, jahresgespraech, zielvereinbarung, personalentwicklung-und-weiterbildung, fuehrungskraefteentwicklung, assessment-center, soft-skills, employee-engagement, nachfolgeplanung, mitarbeiterbindung, change-management, fuehrungsstile

### Bidirectional Links (bidirectional-links.json)
- **jahresgespraech:** Added link at first mention of "360-Grad-Feedback" in content (table cell).

### Image
- Scene type: CAFE (team feedback context; distinct from mitarbeitergespraech NIGHT, jahresgespraech DESK, zielvereinbarung SILHOUETTES, assessment-center SILHOUETTES, personalentwicklung DESK).
- Generated via `generate-blog-featured-image.py` (Gemini).

### Lead Capture
- Added `360-grad-feedback` to `_slugToBenefit` in generate-lead-capture-copy.php.
- Headline: "360 Grad Feedback-Ergebnisse zentral speichern?"
- Benefit: "Feedback-Ergebnisse und Entwicklungspläne aus 360 Grad Feedback in der digitalen Personalakte speichert"

### Validation
- All validators passed (section-depth, content-completeness, faq-quality, faq-schema, new-post).
- Fixed Fazit section depth (2 paragraphs).
- Fixed featured_image.alt to match post title + " | Ordio".
- Word count: ~1,167 (below 2,300 target; PAA coverage complete).
- Schema: validate-faq-schema Valid; validate-schema passed. Post-deploy: run Google Rich Results Test on live URL.