# Lexikon Post Creation Workflow

**Last Updated:** 2026-03-20  
**Purpose:** Step-by-step workflow for creating lexikon posts with cluster alignment and resource connections

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## Legal / DSGVO-adjacent topics

- Add a clear **disclaimer** (keine Rechtsberatung) in intro or Fazit; avoid **specific fine amounts** unless tied to an official published source for the current year.
- Keep **Art. 6 / 9 / 28 / 32** etc. at **overview** level; focus on **HR examples** (Zeiterfassung, Personalakte, Bewerbung, AV-Vertrag).
- **Cannibalization:** Link [`/insights/lexikon/revisionssicherheit/`](https://www.ordio.com/insights/lexikon/revisionssicherheit/) when **GoBD/steuerliche Nachvollziehbarkeit** is the question; keep **DSGVO** on Zweckbindung, Betroffenenrechte, TOMs, Auftragsverarbeitung.
- **BGB Werkvertrag (§§ 631 ff.):** Nur Überblick; Gesetzestext per Link (**Gesetze im Internet**); **Werk vs. Dienst** im gleichen Artikel ausarbeiten, solange kein Lexikon **Dienstvertrag** existiert; **Freelancer** / **AÜ–Zeitarbeit** für Abgrenzung und Etikettierungsrisiken verlinken; **`validate-content-flow`:** vermeiden, dass im Fließtext **„häufig“** und später **„…fragen“** (z. B. in *Einordnungsfragen*) die FAQ-in-Body-Heuristik auslösen — z. B. **„oft“** statt „häufig“ in der Nähe solcher Wörter.

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## Pre-Creation Research

### 1. Cluster Alignment Verification

- [ ] Identify primary cluster (Zeiterfassung/Dienstplan/Both/Supporting)
- [ ] Verify cluster assignment using cluster keywords
- [ ] Check related posts in same cluster
- [ ] Identify pillar page(s) to link to

### 2. Resource Connection Mapping

- [ ] Identify relevant tools (existing and planned)
- [ ] Identify relevant templates (existing and planned)
- [ ] Identify relevant downloads (existing and planned)
- [ ] Identify relevant ratgeber posts (existing and planned)
- [ ] Verify resource connections are logical

### 3. Keyword Research

- [ ] Primary keyword identified
- [ ] Secondary keywords identified (5-10)
- [ ] Search intent verified
- [ ] Competitor coverage analyzed
- [ ] Featured snippet opportunities identified

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## Content Creation

### 4. Content Structure

- [ ] H1 headline (includes primary keyword)
- [ ] Introduction paragraph (primary keyword in first 100 words)
- [ ] Main content sections (H2s, H3s)
- [ ] Definition section (40-60 words for featured snippet)
- [ ] Examples section (if applicable)
- [ ] Legal/compliance section (if applicable)
- [ ] FAQ section (8-12 FAQs)

### 5. Content Depth

- [ ] Word count target met (1,000-2,000 words)
- [ ] Comprehensive coverage of topic
- [ ] Legal/compliance accuracy verified
- [ ] Examples provided where relevant
- [ ] Related concepts explained

### 6. Keyword Integration

- [ ] Primary keyword in title, H1, first paragraph
- [ ] Secondary keywords naturally integrated
- [ ] Keyword density appropriate (not over-optimized)
- [ ] Semantic variations used
- [ ] LSI keywords included

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## Resource Linking

### 7. Internal Links to Resources

- [ ] Links to relevant tools (3-5 links)
- [ ] Links to relevant templates (2-3 links)
- [ ] Links to relevant downloads (1-2 links)
- [ ] Links to relevant ratgeber posts (2-3 links)
- [ ] Links contextual and logical
- [ ] Anchor text variety maintained

### 8. Cluster Linking

- [ ] Links to pillar page(s) (3-5 links)
- [ ] Links to related lexikon posts (2-3 links)
- [ ] Links to related ratgeber posts (2-3 links)
- [ ] Total internal links: 10-15 per post
- [ ] Cluster authority strengthened

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## SEO Optimization

### 9. Meta Tags

- [ ] Meta title optimized (50-60 characters, includes primary keyword)
- [ ] Meta description optimized (155-160 characters, includes primary keyword)
- [ ] Canonical URL correct
- [ ] Open Graph tags included
- [ ] Twitter Card tags included

### 10. Schema Markup

- [ ] Article schema included
- [ ] FAQPage schema included (for FAQ section)
- [ ] BreadcrumbList schema included
- [ ] All schema validated with Google Rich Results Test

### 11. Featured Snippet Optimization

- [ ] 40-60 word definition provided
- [ ] Numbered lists included where appropriate
- [ ] Tables included where appropriate
- [ ] Structured data supports featured snippet

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## Quality Review

### 12. Content Quality

- [ ] Legal/compliance accuracy verified
- [ ] Statistics and data accurate
- [ ] Examples relevant and accurate
- [ ] Links functional and correct
- [ ] Tone consistent with other lexikon posts

### 13. Technical Quality

- [ ] Images optimized (WebP format, alt text included)
- [ ] Mobile responsive
- [ ] Page speed optimized
- [ ] No broken links
- [ ] URL structure correct

### 14. Cluster Alignment

- [ ] Cluster assignment verified
- [ ] Links to pillar pages included
- [ ] Links to related cluster posts included
- [ ] Cluster-specific content included

### 15. Resource Connections

- [ ] All resource links added
- [ ] Resource connections logical
- [ ] CTAs included where appropriate
- [ ] Resource descriptions accurate

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## Pre-Publication Checklist

- [ ] Content reviewed by subject matter expert (if legal/compliance topic)
- [ ] All links tested and functional
- [ ] Images optimized and properly attributed
- [ ] Schema markup validated
- [ ] Mobile preview checked
- [ ] Page speed tested
- [ ] SEO checklist completed
- [ ] Internal linking verified
- [ ] Resource connections verified
- [ ] Cluster alignment verified

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## Post-Publication

### 16. Monitoring

- [ ] Monitor for indexing (Google Search Console)
- [ ] Check for crawl errors
- [ ] Monitor initial impressions/clicks
- [ ] Review GSC performance monthly
- [ ] Check for featured snippet appearance

### 17. Optimization

- [ ] Update content if needed
- [ ] Refresh internal links
- [ ] Update resource connections
- [ ] Quarterly performance review

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## Related Documentation

- `LEXIKON_POST_QA_CHECKLIST.md` - Comprehensive QA checklist
- `LEXIKON_NEW_POST_CHECKLIST.md` - Quick reference checklist
- `docs/seo-strategy-2026/plans/lexikon-posts-comprehensive-plan.md` - Master plan