{ "metadata": { "source_file": "/Users/hadyelhady/Documents/GitHub/landingpage/scripts/testing/../temp/comparison-results-20251116-112206.json", "source_metadata": { "source_file": "/Users/hadyelhady/Documents/GitHub/landingpage/scripts/hubspot/../temp/normalized-contacts-20251116-112206.json", "source_metadata": { "source_file": "/Users/hadyelhady/Documents/GitHub/landingpage/scripts/hubspot/../temp/hubspot-contacts-2025-11-01-to-2025-11-14-20251116-112206.json", "source_metadata": { "start_date": "2025-11-01", "end_date": "2025-11-14", "start_timestamp_ms": 1761955200000, "end_timestamp_ms": 1763164799999, "fetched_at": "2025-11-16 11:22:06", "total_contacts": 756 }, "normalized_at": "2025-11-16 11:22:06", "total_contacts": 756, "statistics": { "total": 756, "with_page_views": 0, "with_form_submissions": 0, "with_utm_params": 0, "with_referrer": 0, "with_gclid": 26, "form_types": { "unknown": 747, "template_download": 9 } } }, "lead_source_simulation_file": 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"utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516740741366", "email": "phi2008@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516799342820", "email": "hopphopp@gmx.ch", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516668488890", "email": "stefan.sagolla.extern@dvag.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516878303442", "email": "d42p4r2tba8a970lf3i0@xscan.io", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "abc123", "utm_source__c": "", "utm_medium__c": "abc123", "utm_campaign__c": "abc123", "utm_term__c": "abc123", "utm_content__c": "", "gclid__c": "abc123", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "abc123", "utm_campaign": "abc123", "utm_content": "", "utm_term": "abc123" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "abc123", "simulated": "abc123", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516926771449", "email": "peter.rippl@diehauswirtschaft.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516692189415", "email": "auftrag@iv-ak.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516195813598", "email": "vincent@bassfachhandel.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516225970400", "email": "info@principium-genuss.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517405198541", "email": "monika.ziegler1@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516145492155", "email": "r.bschor@schweiger-bschor.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517147592895", "email": "jul_koch@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517590699240", "email": "luca@cafe-vers.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "payroll", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "payroll", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "508993828081", "email": "buero@mohren.bio", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "517190095050", "email": "wirsching.sabine@steuerkanzlei-wirsching.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517175487726", "email": "karimhannelore28@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516255243474", "email": "christian@dream-catering.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516147449063", "email": "runge-thomas@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516179898601", "email": "info@alpengasthof-litzelau.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516147495104", "email": "frank.jagla@arcor.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516722290932", "email": "cmb@bareth-steuerberater.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517654594755", "email": "joachimkirn@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517183541452", "email": "rafatshab234@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "v3", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "v3", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517687851237", "email": "moin@weberl.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Zeiterfassung", "utm_term__c": "stundennachweis mitarbeiter", "utm_content__c": "", "gclid__c": "Cj0KCQjw35bIBhDqARIsAGjd-caKMjdP0FGizp0-a8YitH0uF8Lee-QixWmd64PDN22BO_oaBZs7mI8aAqsSEALw_wcB", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "v2", "leadsource": "Google", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Zeiterfassung", "utm_content": "", "utm_term": "stundennachweis mitarbeiter" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Google", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "v2", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "516854995163", "email": "harry.renner@email.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516232077551", "email": "art42get@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517761540299", "email": "a.kalmbach@fashion-daymaker.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517766241503", "email": "dgh@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Content Formular", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "trinkgeld-bargeldlose-gastronomie", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Content Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "trinkgeld-bargeldlose-gastronomie", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "517778476276", "email": "dirk@xukunft.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517880430792", "email": "verena.dambach@solymar-therme.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517879633115", "email": "florian.eisenbart@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517783098584", "email": "omueller@kino-apollo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517903576298", "email": "wein@suedlage-bonn.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517897273574", "email": "mg@camping-gugel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517901848776", "email": "", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "blog-time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "518207385849", "email": "music@sashtek.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518353820915", "email": "ambientehof@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517738946763", "email": "hildebrand-ulrich@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518407124204", "email": "management@stanys.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518434306294", "email": "thomas.lindenberg@cafe-wildau.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "", "utm_source__c": "", "utm_medium__c": "cpc", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Content Formular", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "success", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "cpc", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Content Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "success", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "cpc", "simulated": "cpc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "517139279075", "email": "takahumisushi@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518623211759", "email": "andrewfiegl021295@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518529196274", "email": "derya_sari@live.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Zeiterfassung", "utm_term__c": "zeiterfassung arbeitsstunden", "utm_content__c": "", "gclid__c": "EAIaIQobChMIs9D32PXRkAMVXqaDBx06aB2EEAAYASAAEgKztfD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Zeiterfassung", "utm_content": "", "utm_term": "zeiterfassung arbeitsstunden" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518625531102", "email": "thorstenglockner011@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518627629305", "email": "torretrasporto@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518884625612", "email": "info@diegaertnerin-in.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518845457656", "email": "", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "518461810900", "email": "kontakt@20wines.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518916909248", "email": "migue639@yahoo.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518637034688", "email": "richters.buerodienst@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519259566292", "email": "kontakt@raulnadine.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519560677579", "email": "rebrenexie1979@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518860761323", "email": "info@deinsundmeins.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519584327914", "email": "s.reichl@reichl-vetter.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519600334035", "email": "info@geiss-reinigung.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "519605099745", "email": "hans@arns-cologne.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519660668151", "email": "info@piemonteca.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519654308027", "email": "nina.wuebben@msa-b.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519678658769", "email": "krwm@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519669824750", "email": "info@brasserie27.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519316106441", "email": "drheinrichs83@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519706596589", "email": "agsakis@googlemail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519714517185", "email": "sabine@beerenmeile.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - Stills/GIFs", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - Stills/GIFs" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519880847556", "email": "francisco.fernandez.mbn@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519691314424", "email": "alexa.bitzer@outlook.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519747093744", "email": "info@restaurant-luna.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519685816516", "email": "goergner@tide-spedition.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519715272929", "email": "maximilian.birkner@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519890442462", "email": "walter@av-ruhrpott.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519691660476", "email": "info@jaegerhof-nacke.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519787791594", "email": "info@hcfp.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519789588698", "email": "ralimalhi@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520054996190", "email": "gaststaette.kollektiv@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "email", "ordio_resolve_attribution": "Email Marketing" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "email", "first_lead_source": "email", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "email", "simulated_ordio_resolve_attribution": "Email Marketing", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "email", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520061823219", "email": "g.berger@innnova.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519791548629", "email": "frank.schmitz@intro-ps.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520057410790", "email": "ricika@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "519762900188", "email": "altawil.mo922@hotmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519794887866", "email": "jo-salz@gmx.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520063671516", "email": "melikeloverkurz@hotmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519670130887", "email": "office@the-constellation.club", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520167680214", "email": "info@yourmysterybox.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520069861594", "email": "m.witzel@hnw-fulda.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520155191541", "email": "s.oemler@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520201298139", "email": "andreas.boehme@augustusberg.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Gastro", "utm_term__c": "zeiterfassung gastronomie", "utm_content__c": "", "gclid__c": "EAIaIQobChMI0tqKsa3TkAMVKZGDBx2Y3hm3EAAYASAAEgIQfPD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Gastro", "utm_content": "", "utm_term": "zeiterfassung gastronomie" }, "page_flow": { "final_lead_source": "email", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "email", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520203733196", "email": "post@metzger-gross.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520205938878", "email": "markus.robert.schmidt@gmail.com", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Schichtplan Vorlage - Template", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Schichtplan Vorlage - Template", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "520196880609", "email": "hahsosmi@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520189118701", "email": "m.piazza@weinbruecke.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520171625704", "email": "info@juwelier-kleve.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520242899149", "email": "wr@landzeit.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520231460026", "email": "fabi.dab@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520405041397", "email": "sabrina.kamphausen@gmx.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "488352613587", "email": "praxis@hillinger-traxler.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "helpcenter", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "helpcenter", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "520569582790", "email": "w.jausch@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520449034471", "email": "magnus.roesch@hotelamschloss.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520573958362", "email": "patrick.vanoostveen@golfplatzborghees.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520447110346", "email": "radulakram1673@gmaol.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520573835451", "email": "lottatara@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "v3", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Google", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Google", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": true }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "v3", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "expected_improvement", "expected": true, "root_cause": "Old logic misclassified as 'google' but new logic correctly identifies as 'organic search'", "recommendation": "No action needed - this is an improvement" } }, { "contact_id": "519679597791", "email": "", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "520634132679", "email": "ahmedasif517@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520634251453", "email": "l.hornschuh@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520713485506", "email": "opaques73@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520727337185", "email": "heu.64@gmx.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Stundenlohnrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "stundenlohnrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Stundenlohnrechner", "simulated": "stundenlohnrechner", "match": true }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "sign_up_type__c" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "520802779329", "email": "annalisa@arlenlodge.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519671203007", "email": "mayadecamotan@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520795696341", "email": "lasiatico279@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520795721940", "email": "e.s@altera-immobilien.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520812691662", "email": "marek@alma-ceramics.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "520871724248", "email": "5lange@arcor.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "519662370006", "email": "b.burger@gmx.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521303064805", "email": "e.latuske@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521356985587", "email": "info@nachbar-berlin.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521562441958", "email": "office@mutlu-bet.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521349587189", "email": "friedhelm.papenberg@cslbehring.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521465242851", "email": "gfapadelat@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521609541872", "email": "andreas@heizwerk.club", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521639541998", "email": "info@thenamos.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521712608442", "email": "info@dieterebner.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521745801432", "email": "gabriel02100017@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521745961158", "email": "john@schroedingers.hamburg", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521706615000", "email": "info@berlinfoodstyle.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521709700326", "email": "siciliano.software@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521788602560", "email": "info@eckels-kladde.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521707660478", "email": "klein-hoevels@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521727904990", "email": "idasalome07@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521806210276", "email": "susanne.cwienk@groener-family.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521775472877", "email": "", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "exit-intent" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "521814510811", "email": "bernd.marwedel@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521303893186", "email": "tf@bf-gastronomie.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Acquisition", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Acquisition", "ordio_resolve_attribution": "Acquisition" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Acquisition", "simulated_determineLeadSourceFromContext": "Acquisition", "simulated_ordio_resolve_attribution": "Acquisition", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='acquisition', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521845510353", "email": "marketing@gusto-puro.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Content Formular", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "drive", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Content Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "drive", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "521850506477", "email": "nuessli-hick@bluewin.ch", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Schichtplan Vorlage - Template", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Schichtplan Vorlage - Template", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "521937725644", "email": "stefano@genuino.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "516145061088", "email": "malak.mustapha79@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518933493978", "email": "marko.pehar@hotmail.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521938151627", "email": "s.boerner-alptekin@b-k-antriebstechnik.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521939658938", "email": "t.taal@rplus-gruppe.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "509819417798", "email": "justin.exner@kochgenuss-feinkost.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "CjwKCAiAwqHIBhAEEiwAx9cTeXanTaZj0U4Xf2GkcjgohpvcKMUrkjlNLd_fzLaFD7GC5VY3k6895BoCjcUQAvD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "events", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "events", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518936417475", "email": "daniel.kaske@demodesk.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521918427365", "email": "info@boeckhiasl.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "418972749020", "email": "mado_2001@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "v3", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Google", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Google", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "v3", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "521955068105", "email": "schroeder.steffi1@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522221609186", "email": "office@finest-lezzet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522035092727", "email": "kampenkrause@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522246398184", "email": "cafeauszeitdo@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522246252748", "email": "angelopiazza882@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521229136119", "email": "m.dutra@kids-balance.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "518933597403", "email": "charlotiaux.manon@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522342760653", "email": "farrenkopfalana17@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521977280722", "email": "steak@kirchenwirt.in", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522011668707", "email": "sanwolu@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522396414161", "email": "matthias.junior@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522689252558", "email": "restaurant@maison-charlotte.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522394574051", "email": "office@strandclub.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522703612122", "email": "denise.postler@rehazentrum-rossstrasse.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522514363594", "email": "benjamin.stephan@ssp-ce.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516602550460", "email": "maximilian.gugel@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "521931804901", "email": "treemansstore@outlook.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_UGC_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_UGC_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523108720869", "email": "m.elshaar@avero-investments.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "523209950407", "email": "sandra.s.ss262@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "523017971947", "email": "d.grusanovic@bodensee-mr-recruiting.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "arbeitszeit erfassen app", "utm_content__c": "", "gclid__c": "CjwKCAiAwqHIBhAEEiwAx9cTeSr1_V835K-PNRPC9xEA-hfJvTT2TC4HHPGesxKp0eEK2SXj3CrYxBoCeqMQAvD_BwE", "sign_up_type__c": "pricing_inquiry", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "arbeitszeit erfassen app" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "pricing_inquiry", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522490923223", "email": "info@teeteathe.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_UGC_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_UGC_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521841133777", "email": "saeedalmasri132@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523132056779", "email": "ks@kschoening.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522268580034", "email": "info@book-your-lodge.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "email", "ordio_resolve_attribution": "Email Marketing" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "eigener-onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": "email", "first_lead_source": "email", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "email", "simulated_ordio_resolve_attribution": "Email Marketing", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "email", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "eigener-onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522076405968", "email": "fotolacke.06schuerze@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523337842908", "email": "info@themencamping.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "522076533957", "email": "patrick.hartkopf@ph-group.info", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523441614032", "email": "j.heyartz@resulta.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523490305246", "email": "ogulcan-b@hotmail.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "523607583978", "email": "ekkehard-stoermer@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523886261438", "email": "bolaastrid6@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523804941522", "email": "dwmails@gmx.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523640810721", "email": "mia.berg@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523844826303", "email": "paulpaulpaul60@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523842929879", "email": "lombardinazario252@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523506175185", "email": "silkemagesgraber@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524042476771", "email": "account@roba.one", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524006391998", "email": "lola-d@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='direct traffic', simulated='organic search'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524006421741", "email": "m.beth@beth.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "join", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "join", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524097309905", "email": "info@pizzahouse.one", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524124482762", "email": "buero.zinke@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524128105678", "email": "buchhaltung@stallmann-hiestand.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516821087430", "email": "hallo@bolle-pizza.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524099812567", "email": "j.mueller@kidsmiling.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "arbeitszeitrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "arbeitszeitrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524025740524", "email": "bhaskervaibhav24@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521836454124", "email": "lennard.maronde@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "duckduckgo", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524126715118", "email": "peterweisz@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Midijob Netto-Gehalt Berechnung", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "midijob-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Midijob Netto-Gehalt Berechnung", "simulated": "midijob-rechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524116488414", "email": "pkonline2024@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523117848824", "email": "lill@cofolab.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "events", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "events", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524088110318", "email": "q.hung.nguyen.nqh@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523774612679", "email": "dennis@bolle-pizza.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524300454101", "email": "sabine.eltner@maklergruppe.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524210780391", "email": "mehibi1646@limtu.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524227093728", "email": "hein@elbinselcatering.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524508061924", "email": "wilhelm@leoworx.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "drive", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "drive", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524588165364", "email": "tititiquila2023@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "523542345935", "email": "conference.alexandersbad@soibelmanns.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524598219985", "email": "faktury@infach.eu", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524540478706", "email": "h.syxcvr@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524608389317", "email": "info@hellasrestaurant.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524334063858", "email": "lautringer1@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524799118530", "email": "marina.stollmeier@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524108475608", "email": "info@platzhirsch-eventgastronomie.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524890979561", "email": "mareike@katchi-ice.com", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Schichtplan Vorlage - Customizer", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Schichtplan Vorlage - Customizer", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "524227375298", "email": "kolja.gaertner@smartevents4you.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516661678266", "email": "a.bartosinski@deli-eventservice.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521228745969", "email": "hadamus@becker-knawek.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524901669101", "email": "michael.bogalski@bogalski-roemer.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524927526103", "email": "nadine.waldmann@eterno.health", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524670282979", "email": "ilona88@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524926039226", "email": "office@finkensteiner.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524940912886", "email": "cl.krause79@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524940687600", "email": "julia@schuchs-restaurant.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524693816513", "email": "smaeuler@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524977049803", "email": "imanilie.behdarvand@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524242126066", "email": "riderk@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525063033057", "email": "m.poetzsch@rettmedic.eu", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525071906025", "email": "info@gratiaverborum.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525077104845", "email": "trinhlamtung061092@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521229529326", "email": "b.kuhlmann@weyhertheater.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "291142905066", "email": "ana.babic@arcor.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525175821525", "email": "123athos@googlemail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Gastro", "utm_term__c": "arbeitszeiterfassung gastronomie", "utm_content__c": "", "gclid__c": "Cj0KCQiA5abIBhCaARIsAM3-zFX85wx48VFGZl1KtOrp5UqXKrPQnSaz1Mdqdg7DxHj7jsYLRUeD54IaAjqnEALw_wcB", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "v2", "leadsource": "Google", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Gastro", "utm_content": "", "utm_term": "arbeitszeiterfassung gastronomie" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Google", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "v2", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525166682336", "email": "mani.izey@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525142441196", "email": "leonhartclaudia7@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525180467413", "email": "zentner@zffa-partner.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524307060933", "email": "geontafo@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525194782943", "email": "dirk@wersewerk.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "CjwKCAjw3tzHBhBREiwAlMJoUoqsQ7587w-VAAq8Rn8J4gLfh2wpD99GibveZJDOn4fXFuV_2EsEOBoCjy4QAvD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "join", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "join", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525213284584", "email": "jam79@me.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "zuschlagsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "zuschlagsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525215786203", "email": "ninachaos@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525044611298", "email": "workmail.su@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525579131109", "email": "esr@datac.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525428219082", "email": "info@steuerberater-fischer-hohenwarter.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525247021277", "email": "radius-sprung.0x@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "524242936039", "email": "atelier.gourmand.christine@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525356575993", "email": "m.demirci61@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "lenas-support-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "lenas-support-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525614019798", "email": "kaliedahmo@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525589586135", "email": "fabian@steigmiller.bio", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "scroll-trigger" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "checklisten", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "checklisten", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525462141170", "email": "renate.schnuerch@kanzlei-schnuerch.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525605550269", "email": "lukra1955@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "494566169798", "email": "bogdan.s9416@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "referral", "source__c": "accounts.ordio.com", "utm_source__c": "", "utm_medium__c": "referral", "utm_campaign__c": "organic_referral", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "referral", "utm_source": "", "utm_medium": "referral", "utm_campaign": "organic_referral", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "referral", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "referral", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "referral", "simulated": "referral", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525458852086", "email": "allards@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525467879637", "email": "josefhoeller72@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525448120559", "email": "kerstin.wingold@frames-hotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526240298177", "email": "ciao@lacasetta-travemuende.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Gastro", "utm_term__c": "dienstplan gastro", "utm_content__c": "", "gclid__c": "Cj0KCQiA5abIBhCaARIsAM3-zFVe4am2nZO7t9F73wpDEEx2SJJywPddoXcT6aLX0CDSjTbFetFLq3MaAloKEALw_wcB", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Gastro", "utm_content": "", "utm_term": "dienstplan gastro" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525604076732", "email": "office@studio67.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525622055136", "email": "info@hiltenfinger-keller.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526342807766", "email": "rs@achulmeister-immo.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526277201092", "email": "katja.schwede@bioladen-biolove.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "ordio zeiterfassung", "utm_content__c": "", "gclid__c": "EAIaIQobChMIrZbm4MPakAMV7aaDBx3mjBYBEAAYAiAAEgKz_vD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "ordio zeiterfassung" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526360925400", "email": "klag@sport-treff.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525469909233", "email": "ralf_hinrichs@hotmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525631157484", "email": "ronald.arnoldshain@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "42182385365", "email": "info@denarogmbh.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525480890576", "email": "benjamin.dauhrer@cineplex.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526543239375", "email": "heatherlindgren067@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526669286647", "email": "mail.to.metta@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526545090750", "email": "l.spiel@freenet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525450384579", "email": "hagedornclaudia@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526429436110", "email": "athinahanna@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526686864590", "email": "jalmaz.acar@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "526952570089", "email": "irmakkislaa@hotmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "expected_improvement", "expected": true, "root_cause": "Old logic misclassified as 'google' but new logic correctly identifies as 'organic search'", "recommendation": "No action needed - this is an improvement" } }, { "contact_id": "526941382855", "email": "schlick@hs-veranstaltungen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_term__c": "RE - All Audiences - Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Trinkgeld-Whitepaper_Instant_10/25", "utm_content": "", "utm_term": "RE - All Audiences - Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525629807802", "email": "thomas.brezovich@igk-facility.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "516079244537", "email": "seckinparis@hotmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "helpcenter", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "helpcenter", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "526876305626", "email": "marvin.guer@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527076482238", "email": "stephanie.herding54@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "525470518503", "email": "dannyminhan@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525626375376", "email": "maggiolino-info@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525620992228", "email": "kuhn1810@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "525608509643", "email": "dm@fns.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "526758385856", "email": "cafedestinee@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527125625020", "email": "cansu.kes1@gmail.com", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Dienstplan Vorlage - Template", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Dienstplan Vorlage - Template", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "382417186016", "email": "lewad11375@fergetic.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527175707891", "email": "ensoffm@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Gastro", "utm_term__c": "zeiterfassungssystem gastronomie", "utm_content__c": "", "gclid__c": "Cj0KCQiAiKzIBhCOARIsAKpKLAMXyIdvflSr-dDGjLCqFtJrV-bYavg6Ogixt4zfN339OIgepKaXg5AaAhNrEALw_wcB", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Gastro", "utm_content": "", "utm_term": "zeiterfassungssystem gastronomie" }, "page_flow": { "final_lead_source": "email", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "email", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527154100436", "email": "sadik.pernezha@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527199797459", "email": "seepark.restaurant@hotsport.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527340814581", "email": "rafatshabkalyia3@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527293603005", "email": "pilatcha@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527313614020", "email": "info@weezschaff.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527313619153", "email": "marlene.kirschner@hotel-bauer.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Zeiterfassung-Whitepaper_Instant_11/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Zeiterfassung", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "zeiterfassung", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "email", "ordio_resolve_attribution": "Email Marketing" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Zeiterfassung-Whitepaper_Instant_11/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Zeiterfassung" }, "page_flow": { "final_lead_source": "email", "first_lead_source": "email", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "email", "simulated_ordio_resolve_attribution": "Email Marketing", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "email", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "zeiterfassung", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527487494335", "email": "nicoledowe7613@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Midijob Netto-Gehalt Berechnung", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "midijob-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Midijob Netto-Gehalt Berechnung", "simulated": "midijob-rechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527223790833", "email": "b.schneider@hsp-steuer.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527214762227", "email": "zweigeli@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527430322394", "email": "niklas-wiesenzarter@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527509251264", "email": "shalini.mekala11@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "appstore", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "appstore", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527325877453", "email": "restaurant@aquila-fuessen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527809904886", "email": "d.cubelic@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527898860791", "email": "ben.dallinger@googlemail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527883614424", "email": "info@top-galabau-gmbh.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527205996776", "email": "murboden@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527932806384", "email": "hamid@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527931037882", "email": "umut.wcfy@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - Stills/GIFs", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - Stills/GIFs" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527432441063", "email": "bariserguen@hotmail.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527952624827", "email": "j.hoevermann@kiwebu.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "scroll-trigger" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527341576390", "email": "manfred.hoernig@arcor.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528107028692", "email": "rasoolinoman440@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528230674647", "email": "g.klink@tiger-palmen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527828534459", "email": "info@stiefermann.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527302046947", "email": "v.bleines62@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528509156538", "email": "serena.lobo@berlin-bilingual.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "referral", "source__c": "chatgpt.com", "utm_source__c": "", "utm_medium__c": "referral", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "arbeitszeiterfassung", "leadsource": "referral", "utm_source": "", "utm_medium": "referral", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "referral", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "referral", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "arbeitszeiterfassung", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "referral", "simulated": "referral", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527296696537", "email": "mail@stb-alles.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528220185795", "email": "samerabousaada1@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528220236994", "email": "info@restaurant-hettegger.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528660731116", "email": "till.jasper@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528890159329", "email": "cristiansitariu21@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528911634646", "email": "fratelli-da-giovanni-quattro@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528891376836", "email": "info@hotel-maierbraeu.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528565668072", "email": "info@stbsattler.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528804765891", "email": "info@hotel-zumherrenhaus.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528822779126", "email": "info@servus-gelting.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528615971057", "email": "tigges.gaststaette@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "eigener-onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "eigener-onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "527809503469", "email": "i.feldhaus@apotheke-im-ecenter.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528851519708", "email": "lead-lc17624250997332@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "Cj0KCQiAq7HIBhDoARIsAOATDxB2T-vsOD07-99F5coZDpqNnfO8P3wL7GI0oY0yY-qTgXZLlyPgeAkaAjIcEALw_wcB", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "blog-scroll" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "urlaubsanspruch-von-minijobbern", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "urlaubsanspruch-von-minijobbern", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "expected_improvement", "expected": true, "root_cause": "Old logic misclassified as 'google' but new logic correctly identifies as 'organic search'", "recommendation": "No action needed - this is an improvement" } }, { "contact_id": "528938677456", "email": "info@the-good-food.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528846100722", "email": "info@schwan-kuernach.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529000793330", "email": "info@zacherwirt.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528938690766", "email": "rudolf@kanzlei-falk.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528870344936", "email": "info@palms-diner.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "ordio erfahrungen", "utm_content__c": "", "gclid__c": "EAIaIQobChMIlI3d6bHdkAMVIYODBx35kReLEAAYAiACEgLU2fD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "ordio erfahrungen" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529249249489", "email": "hotel@burg-breuberg.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529280512233", "email": "info@fallstein-apotheke.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529250003177", "email": "ruettgers@stadtparkpraxis.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529239263441", "email": "ulrich.dreyer@bohotel-hamburg.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528858400988", "email": "ralph.krause@handelbar.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529295015143", "email": "n.hartmann@adler-restaurant.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528824092900", "email": "b.lieblein@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529266959551", "email": "leo@rote-sonne.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "528616042684", "email": "frederik+123@ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529271680221", "email": "info@zum-kirchenschmied.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528562185455", "email": "ament@stbsattler.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529311458511", "email": "manuel.plankl@hotel-plankl.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "528859008227", "email": "buettner-christian@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529495698658", "email": "falk.hopf@wobauloebau.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529392953540", "email": "s.m.art@gmx.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529515110637", "email": "peaxkl@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "529596190917", "email": "info@hotel-hohenzollern.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529755535566", "email": "info@oberschnorrhof.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529558074580", "email": "angelika.jahns@gmx.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529759124676", "email": "katharina.englisch-external@rbinternational.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529786401988", "email": "anja.behrens@gmx.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529640384703", "email": "events@schlossauel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529788340438", "email": "wehkamp@hotel-bolte.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529836402929", "email": "info@guendogan.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529647704309", "email": "pawel.komendacki@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529788543164", "email": "bilal@praxisbilal.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529788589252", "email": "ipeponi2805@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529784971472", "email": "se_le@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529819759836", "email": "nurdug2018@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Midijob Netto-Gehalt Berechnung", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "midijob-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Midijob Netto-Gehalt Berechnung", "simulated": "midijob-rechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "529776325861", "email": "mikegohlke2@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529641230575", "email": "kathrein.schaetzing@optik-schaetzing.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530046794988", "email": "gw@wonderfulfoods.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "Cj0KCQiAq7HIBhDoARIsAOATDxBSS3KbgiJCTtoGfs4pkjf2xaOK4-8F68ih65TeaVZHOPWdVLKCiSYaAtZ5EALw_wcB", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529842780407", "email": "info@chrugerno10.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530067973341", "email": "bierhey@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "529622152406", "email": "direktion@gruene-kutte.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529625810158", "email": "onajm@yahoo.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529951861992", "email": "martin@postsee.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "529825287410", "email": "ralf.rottler@stb-goetz-kollegen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529949812953", "email": "lonni2005@web.de", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Dienstplan Vorlage - Template", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Dienstplan Vorlage - Template", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "530069424337", "email": "boltes-wirtshaus@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529983686898", "email": "domenicoalimentari@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "529978802391", "email": "info@cordus.eu", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530129087694", "email": "buhrmann@subway-freshrestaurant.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "512692552926", "email": "lead-lc17624663377398@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "EAIaIQobChMIl5Si7qLekAMVbGVBAh29MyzcEAAYASABEgIgafD_BwE", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "manual-callback" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Google", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Google", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "530023976170", "email": "andrea_sistemich@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530250227921", "email": "anamarialiti76@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530231064806", "email": "hotel@schweigener-hof.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530323255507", "email": "lead-lc17624781154774@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "organic_search", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "blog-time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "dienstplan-gesetz", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "organic_search", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "dienstplan-gesetz", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "530634580172", "email": "info@stauzone.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530798717120", "email": "office@gastroverse.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530867017944", "email": "frank.pechmmann@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "530930615511", "email": "patrycja@kawamanufaktur.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "join", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "join", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "530887953632", "email": "lp@cafegustav.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530835748066", "email": "verwaltung@grundschulbetreuung-brachttal.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531010157757", "email": "ankekail@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "530988832989", "email": "m.pohle@greiz.de", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Dienstplan Vorlage - Template", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Dienstplan Vorlage - Template", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "531155564791", "email": "n-storzer@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531138575578", "email": "anaenergiepozitivaoficial@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531030411485", "email": "info@sonnenapotheke-bevern.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531176231120", "email": "saleh.gharib@outlook.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530891010288", "email": "hw@hausaerzte-bogen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531079241943", "email": "info@frielinger-dorfapotheke.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "530891179202", "email": "orga@landhotel-sternwirt.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531089454309", "email": "info@hirsch-guenzach.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "514800064721", "email": "mahya19@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "referral", "source__c": "accounts.ordio.com", "utm_source__c": "", "utm_medium__c": "referral", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "manual-callback" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "digitalisierung-restaurants", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "referral", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Direct Traffic", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "referral", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "digitalisierung-restaurants", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "referral", "simulated": "referral", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='referral', simulated='organic search'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "514646066391", "email": "leona.bendisch@outlook.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531216226503", "email": "hello@bellabean.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531402809587", "email": "birgit.mueller@stenner-kollegen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531374238959", "email": "nowarre@rmk-rechtsanwaelte.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Midijob Netto-Gehalt Berechnung", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "midijob-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Midijob Netto-Gehalt Berechnung", "simulated": "midijob-rechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "41318743509", "email": "lead-lc17625212893663@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "organic_search", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "organic_search", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "531276506355", "email": "dodo@ursprung-fi.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531414392011", "email": "peter.gutter@stb-gutter.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531402494156", "email": "m.zibell@rplus-gruppe.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531238333633", "email": "info@apotheke-juebek.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531293375726", "email": "krimiabdelati75@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531307010282", "email": "tevik85@hotmail.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531307036912", "email": "email@postapotheketrittau.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531318066425", "email": "info@cateringforfriends.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531324233971", "email": "info@strandhotel-dangast.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531498014924", "email": "melaniebieber35@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "531366577359", "email": "cesur_79@hotmail.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531465827517", "email": "info@cafecava.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "531360547003", "email": "info@ratsapo-harz.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531024265421", "email": "info@mconsultings.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531659569395", "email": "n.aufleger@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "CjwKCAiAzrbIBhA3EiwAUBaUdTZTD5Z43zjF-chz8oAZ0P05twXfmbPBQvn7QMhO7GrArTZEJiIZZBoCeRMQAvD_BwE", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "scroll-trigger" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "kunden", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "kunden", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531531501762", "email": "ab@agnesbotos.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531733290209", "email": "f.strohmeier@italianfriends.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531730372801", "email": "schulleiter@fachsportschule.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "531693190359", "email": "hohmann@datevnet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531619470523", "email": "nahastt@yahoo.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531788589305", "email": "hanusa-gmbh@mail.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531794250988", "email": "maxharrajbesmir290@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531903273209", "email": "susen.skotnik1@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531942798531", "email": "christian.junker@amberge.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531706535138", "email": "hartmann.media@me.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531918053579", "email": "jinnizhan01@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "531927833795", "email": "thebeefbullguetersloh@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531962305751", "email": "alexander.m.venyi@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531842854089", "email": "toyoy63774@burangir.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "531994002639", "email": "s.lehmann861@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Stundenlohnrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "stundenlohnrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Stundenlohnrechner", "simulated": "stundenlohnrechner", "match": true }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "sign_up_type__c" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "532006465723", "email": "kleinau@ubk-consult.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532151806146", "email": "walter.heuer@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532194011380", "email": "stefanbertelsmeier@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532286106834", "email": "tausendlieblinge@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532291743953", "email": "renickervmc93@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532319044806", "email": "brill@steuern.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532351663348", "email": "wuerstlich@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532436766955", "email": "hugomeneses@suedseite.coffee", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532647302386", "email": "f.weiland@schnell-und-steiner.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532421607634", "email": "happich@co-tax.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532318857411", "email": "prendel-unternehmensberatung@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532651895018", "email": "milankajtaz@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532609768696", "email": "cheok@ygf-mala.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532670443733", "email": "gianlucadistefano@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532960636100", "email": "xhevdet@verano-aachen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532839228632", "email": "info@sontheims-naturhotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532909434090", "email": "praxisgoekdemir@hin.ch", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533067705559", "email": "zum-alten-reichenbach@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533060778187", "email": "talakhadzegivi29@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533397602539", "email": "tarikkarabacak@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Direct Traffic", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='direct traffic', simulated='organic search'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533084024017", "email": "info@snoworld.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533105446108", "email": "geigerfranz@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533273460981", "email": "lead-lc17626187233381@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "zuschlagsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "zuschlagsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "532189156591", "email": "dkoitzsch@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533288696026", "email": "azizijaved@hotmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532975437013", "email": "douilhi@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533255945432", "email": "badmomzjay@himynameis.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533288723661", "email": "fritz.heberle@freenet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533476652254", "email": "hr0622890@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "532671297744", "email": "lb@ladureegermany.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533467804885", "email": "august-krick@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533560766663", "email": "schneider@kanzlei-cws.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533509259486", "email": "carolin.schaks@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "533608712430", "email": "meikelboadu13@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533005228254", "email": "info@haus-katharinensee.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533670141129", "email": "mymailkonto.24@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534060094672", "email": "handwerk.sf@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534182361310", "email": "info@eiszeit-tk.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534223449320", "email": "robin.karbenk@hg-backhaus-gmbh.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "534324864188", "email": "daniel.dumbeck@compleatfood.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - Hannah_SN", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - Hannah_SN" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534355042491", "email": "info@gasthaus-weber.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534376475875", "email": "nefis.grillhaus@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534383694010", "email": "mmnkler@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534420547771", "email": "dinovanesa1510@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "blog-time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "arbeitsstunden-pro-monat", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "arbeitsstunden-pro-monat", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "533928694975", "email": "info@b17.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534559499485", "email": "reginahengst@posteo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "ecosia", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "534468896954", "email": "monique.order@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "487860100303", "email": "rene.kalisch@viadelwir.de", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Dienstplan Vorlage - Customizer", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Dienstplan Vorlage - Customizer", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534655223033", "email": "yadiyard_lara@hotmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534666773719", "email": "info@tortys-cafe.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534738828501", "email": "andreasvojinovic730@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "533830998218", "email": "alekra0810@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534755178741", "email": "info@cafe-berner.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534896346319", "email": "sevenandup@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534941973709", "email": "gastro@gut-mahndorf.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534952931542", "email": "chatzivagia@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "534952083658", "email": "oberstdorfer-einkehr.restaurant@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535150068967", "email": "ae.anjaesser@gmail.com", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Dienstplan Vorlage - Template", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Dienstplan Vorlage - Template", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "535096517876", "email": "despoinakiii95@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "535320745166", "email": "m.ruehling+ordio@arcor.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Content Formular", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "success", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Content Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "success", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "535197034722", "email": "horst.w.schreiber@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535258958042", "email": "auszeitsedanviertel@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535642938581", "email": "koonkiuman@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535861001430", "email": "info@rufsdorfleben.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535649005785", "email": "cafe@sturmeck.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535839084766", "email": "benjaminhornung@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535987399876", "email": "info@micha-freudenberg.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "recurring", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "recurring", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "535955189962", "email": "tanvuong@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536027924698", "email": "i.finke@buescher-sh.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "arbeitszeiterfassung", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "arbeitszeiterfassung", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "536003969267", "email": "ketoluje@mein.gmx", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "urlaubsantrag-stellen", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "urlaubsantrag-stellen", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "536060221674", "email": "info@hoffmanns-cafebar.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "223320614136", "email": "eckhardt@event-werft.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535588081890", "email": "jerome.poschmann86@googlemail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535097974003", "email": "michaelmarxm@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536106670325", "email": "fischer@werftengruppe.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536203015379", "email": "info@la-tasca.koeln", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - Stills/GIFs", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - Stills/GIFs" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535472677082", "email": "b.schmitz@kitz-air.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partnerships", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partnerships", "ordio_resolve_attribution": "Partnerships" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partnerships", "simulated_determineLeadSourceFromContext": "Partnerships", "simulated_ordio_resolve_attribution": "Partnerships", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partnerships', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536486276341", "email": "personal@walder-stadtsaal.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "535098342631", "email": "b.szentirmai@clarion-hotel.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536598482143", "email": "info@hotel-zur-kripp.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536509418725", "email": "beijanne@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "drive", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "drive", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "316696559802", "email": "lead-lc17627775778635@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "organic_search", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "manual-callback" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "organic_search", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "536620388544", "email": "karzan.ismael@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "490093608137", "email": "martin.engelmann@kino-hotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "536641539284", "email": "sven@megafish.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536642268351", "email": "weger@albthermen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "ordio personal", "utm_content__c": "", "gclid__c": "EAIaIQobChMIsIHNvNHnkAMVa6eDBx1fZiE4EAAYAiAAEgIOe_D_BwE", "sign_up_type__c": "pricing_inquiry", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "ordio personal" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "pricing_inquiry", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536765077741", "email": "d.grund@plan-d-akademie.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "ordio personal", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "ordio personal" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536713786574", "email": "info@la-fucina.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536886809834", "email": "gibtsnett@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536740997362", "email": "loewen-apotheke-bederkesa@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536826624209", "email": "kelle@erdbeergrimm.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536872443085", "email": "henn@erdbeergrimm.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536751823063", "email": "info@nativosfood.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536951905528", "email": "t.twisselmann@googlemail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537157312729", "email": "vr.cto@pm.me", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536968369371", "email": "tim.partzsch@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - Hannah_SN", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - Hannah_SN" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536959443181", "email": "jcbtrac@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536959484123", "email": "leondarleen1302@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537144930496", "email": "sascha.matussek@matussek-partners.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537280200943", "email": "tanjagralow@gmail.gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537506139335", "email": "ateslogisticgmbh@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536928986337", "email": "info@praxisgemeinschaft.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537480983796", "email": "ahoi@steuerbord-nwm.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536957869292", "email": "crinamaria@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537822735570", "email": "wohnstift.vitalis@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Gastro", "utm_term__c": "personalplanung software gastronomie", "utm_content__c": "", "gclid__c": "CjwKCAiAt8bIBhBpEiwAzH1w6ZtUbpYWzJY2mcr_IQIquoCncozy_gbDThYBE-8hQCZ6I1rR2fmaHRoCXecQAvD_BwE", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "v2", "leadsource": "Google", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Gastro", "utm_content": "", "utm_term": "personalplanung software gastronomie" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Google", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "v2", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "537723276502", "email": "info@gasthaus-wiese.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537885083855", "email": "melanie.furrer@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "537843751100", "email": "gm.trans-line@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537891415263", "email": "treemanscoffee@outlook.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_UGC_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_UGC_09/25" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537942714568", "email": "hoangrykitchen@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538045909227", "email": "gerhard.scholz@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538114599121", "email": "lennart.kirschbaum@kirschbaum-koeln.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537274033356", "email": "daudi@lamaisondupain.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "535851999474", "email": "twijnands@mobau-wirtz-classen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "537352661224", "email": "dennis@schoenweiler-capital.group", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538278450383", "email": "info@bm-facilityservice.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Zeiterfassung", "utm_term__c": "", "utm_content__c": "", "gclid__c": "CjwKCAiA2svIBhB-EiwARWDPjoSBdVEevklORqD9dRpDFT5MpAiRIF9dh61R8tlGMY-hrM_mqelfThoCQasQAvD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Zeiterfassung", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "536960804034", "email": "praxismanagement@zahnarztpraxis-schwerin.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537753740517", "email": "mail@danceaffairs.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537149835456", "email": "pmildner@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538468643003", "email": "bakeandspirit@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538367830207", "email": "gm@daysinndessau.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537980018897", "email": "firefighter.112@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538326726903", "email": "alfa.doninger@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538550617312", "email": "jasmin2105@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537755633879", "email": "info@hotel-la.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538503446752", "email": "m.tahan@abc-ambulanz.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538414563551", "email": "reineke@mc2-institute.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "dienstplan-gesetz", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "dienstplan-gesetz", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='direct traffic', simulated='organic search'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538517639360", "email": "info@aurora-sicherheit.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "538416949434", "email": "laleatas@hotmail.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538768119017", "email": "kauvergeordio@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "521881981163", "email": "niemczykm@event-sr.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Gastro", "utm_term__c": "zeiterfassung app gastronomie", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "events", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Gastro", "utm_content": "", "utm_term": "zeiterfassung app gastronomie" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "events", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "expected_improvement", "expected": true, "root_cause": "Old logic misclassified as 'google' but new logic correctly identifies as 'organic search'", "recommendation": "No action needed - this is an improvement" } }, { "contact_id": "538587379909", "email": "anevereverendinglovestory@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538602560703", "email": "kw.meyer@meures-gmbh.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538270040293", "email": "sophie.schmidt24@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538513899762", "email": "baron.j1105@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538815074531", "email": "sahil.bagri@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537281933499", "email": "info@forest-kaffee.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538442109172", "email": "hubert@taximatzenberger.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538626859194", "email": "crazypomm@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538633071842", "email": "yasirtourey@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "538312595692", "email": "mehringer@hotel-drachenburg.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538838720758", "email": "info@kumkapi-hannover.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538962003178", "email": "ruslan72@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538991426795", "email": "info@stuermer-beuthien.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_G_Zeiterfassung", "utm_term__c": "zeiterfassungssystem", "utm_content__c": "", "gclid__c": "EAIaIQobChMI_bTor8rqkAMVwGpBAh1P3CMjEAAYAiAAEgLd-_D_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "v2", "leadsource": "Google", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_G_Zeiterfassung", "utm_content": "", "utm_term": "zeiterfassungssystem" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Google", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "v2", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "539043859650", "email": "info@hellskitchenruhrpott.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "recurring", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "recurring", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "539225456857", "email": "nuki12345@aol.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "bing", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "organic_search", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "organic_search", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "538998828254", "email": "dennis.stockhofe@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "537970280684", "email": "wb@beckers-trier.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538382747843", "email": "platzl-uwd@gmx.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538313077979", "email": "a.krawczyk@maximare.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539365331169", "email": "lead-lc17628929105825@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "referral", "source__c": "gmail.com", "utm_source__c": "", "utm_medium__c": "referral", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "scroll-trigger" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "referral", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "referral", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "referral", "simulated": "referral", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='referral', simulated='organic search'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538804914371", "email": "kontakt@benedikt-bucher.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538987723998", "email": "info@campingplatzamfurlbach.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539367920877", "email": "info@alltagsbegleitung-westerwald.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539316567284", "email": "sun.goeller@freenet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538769918153", "email": "stellasieg66@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538047529194", "email": "der-kaffeekiosk@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538601579745", "email": "auffangstelle.katzen@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538443179199", "email": "info@cinnababes.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539511774446", "email": "steffi.susanne@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538824436973", "email": "info@unicut-bielefeld.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539727807681", "email": "d.glasauer@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "539859269837", "email": "gesine.rades@kielnord.shbb.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539859306699", "email": "griasenk@gamsalm-ehrwald.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539993935096", "email": "info@post-bad-groenenbach.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539760520397", "email": "altes.waschhaus.kosmos@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540014190822", "email": "inshyapt@magim.be", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539758791904", "email": "nancymalich724@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538116307148", "email": "info.kn@lohnconsult.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540037536985", "email": "contact@muehldorf-hotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539760881863", "email": "info@bergapotheke-zellerfeld.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539251858660", "email": "praxis@becker-knawek.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "539806181571", "email": "info@landesmusikakademie.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540157331677", "email": "o.hamdard@erding.andantehotels.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540140015827", "email": "eva.lang@lang-partner.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Urlaubsanspruch-Rechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "urlaubsanspruch-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Urlaubsanspruch-Rechner", "simulated": "urlaubsanspruch-rechner", "match": true }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "sign_up_type__c" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "540153954545", "email": "info@kiebitz-bioland.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "540154309839", "email": "bahatex6@hotmail.com", "inferred_form_type": "template_download", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Template Download", "content": "Schichtplan Vorlage - Customizer", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "template_download", "sign_up_type__c": "Template Download", "content": "Template Download", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Template Download", "simulated": "Template Download", "match": true }, "content": { "actual": "Schichtplan Vorlage - Customizer", "simulated": "Template Download", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "540166518973", "email": "s.buhrmester@bahnhof-apotheke-minden.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540200616138", "email": "sam@indramusikclub.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540326349034", "email": "melissa.dick@hotelziegelruh.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540198734057", "email": "zuhause@treidelpfad.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538023163112", "email": "doeller@becker-knawek.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540329969913", "email": "reservierung@koelnotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540379061481", "email": "marcusvanderpost@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540051456232", "email": "info@lindenhof-kellberg.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540132402380", "email": "info@stadtcafe-zell.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540521322730", "email": "bardhee.media@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540654696642", "email": "juergen.erfurth@kanzlei-erfurth.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540548849906", "email": "info@eng.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540132793549", "email": "goedert@lenegerich-hotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Acquisition", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Acquisition", "ordio_resolve_attribution": "Acquisition" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Acquisition", "simulated_determineLeadSourceFromContext": "Acquisition", "simulated_ordio_resolve_attribution": "Acquisition", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='acquisition', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540546815201", "email": "volker@zimmermanns-restaurants.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540529488073", "email": "info@weingut-js.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540305005777", "email": "info@il-gambero.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538803432657", "email": "helheier1@online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Arbeitszeitrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "arbeitszeitrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Arbeitszeitrechner", "simulated": "arbeitszeitrechner", "match": true }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "sign_up_type__c" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "540848521403", "email": "odio@littlebignerds.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "538116501700", "email": "ellaundspeiche@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538116501701", "email": "u.buescher@steuerberaterin-bonkhoff.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540578671807", "email": "elkesimroth19@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540859562229", "email": "t.travnik@latzelreisen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "537190074575", "email": "katharina.rathjen94@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "dienstplan und zeiterfassung", "utm_content__c": "", "gclid__c": "EAIaIQobChMI0Y6zy6LokAMVG1FBAh0zpBb8EAAYASAAEgIbv_D_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "dienstplan und zeiterfassung" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540532717783", "email": "dirk.daniels@fivelive.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "512858505440", "email": "moritzjuergenmarten@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "540667454713", "email": "ulrich.pieschel@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "479192865011", "email": "barbara.wagner@hotelgreiner.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='organic search', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541277065453", "email": "luckylucis@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541185223890", "email": "info@partyausstatter.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541183305936", "email": "info@odmans-greens-oberneuland.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541213282533", "email": "voelcker@voelcker-hospitality.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541213282537", "email": "heyl@wirtschaftsberatung-heyl.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541220923600", "email": "lead-lc17629859331178@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "blog-time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "zuschlage-berechnen-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "zuschlage-berechnen-rechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "541312611541", "email": "andreasloeffler@me.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541232942291", "email": "1076-908@online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540570982630", "email": "renate.biener@ostendarp-bau.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541249834177", "email": "bestrim.berisha@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541614527714", "email": "s.yemane@sevenoh.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "Gastro_90d_form_opener + engager + website", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "Gastro_90d_form_opener + engager + website" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541662886128", "email": "filipe.castelo@freenet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541697899706", "email": "zwick@gasthaus-kaltental.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541753454837", "email": "info@fuerstenau.biz", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541755441394", "email": "info@haus-thoholte.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - Stills/GIFs", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - Stills/GIFs" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541184014560", "email": "info@baeckereibrieske.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541291078850", "email": "jmspam@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541993713861", "email": "sanjit@diebar-ulm.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "payroll", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "payroll", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "541274429681", "email": "zarrillo-bar@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541784698095", "email": "info@mvl-vertrieb.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Generic_Instant_10/25", "utm_term__c": "Gastro_K-Liste1-LLA_Generic_10/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Generic_Instant_10/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_Generic_10/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541967503606", "email": "info@strandhof-baltrum.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541974973666", "email": "benjamin.das@accor.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "linkedin", "source__c": "linkedin", "utm_source__c": "", "utm_medium__c": "linkedin", "utm_campaign__c": "LinkedIn_Trinkgeld_Campaign", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "linkedin", "ordio_resolve_attribution": "linkedin" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "linkedin", "utm_campaign": "LinkedIn_Trinkgeld_Campaign", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "linkedin", "simulated_determineLeadSourceFromContext": "linkedin", "simulated_ordio_resolve_attribution": "linkedin", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "linkedin", "simulated": "linkedin", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='linkedin', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541973906662", "email": "d.yu@yuyumi.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541954731206", "email": "info@georg-metzgerei.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542111988934", "email": "katja.tegtmeier@kochs-liethe.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542054264040", "email": "info@hausarzt-innenstadt.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541341551847", "email": "leonschwemin@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542021282030", "email": "lead-lc17630261878043@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "zuschlagsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "zuschlagsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "541953678529", "email": "sbindel-liekmeier@finefirstdecor.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Midijob Netto-Gehalt Berechnung", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "midijob-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Midijob Netto-Gehalt Berechnung", "simulated": "midijob-rechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542085997794", "email": "m.plass@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "Urlaubsanspruch-Rechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "urlaubsanspruch-rechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "Urlaubsanspruch-Rechner", "simulated": "urlaubsanspruch-rechner", "match": true }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 1, "discrepancy_severity": "low", "discrepancy_types": [ "sign_up_type__c" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542149423311", "email": "matzemd@live.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542046987478", "email": "a.glose@apotheke-nk.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542373599458", "email": "nils.deville@windrosehospitality.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542127209675", "email": "info@wailtl-hotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "540959621340", "email": "janakeller@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "arbeitszeiten-nachtr%C3%A4glich-%C3%A4ndern", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "arbeitszeiten-nachtr%C3%A4glich-%C3%A4ndern", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542398523599", "email": "info@kinderkrippe-am-park.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Tools Page", "content": "TV\u00f6D-SuE Gehaltsrechner", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "tvoed-sue-gehaltsrechner", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "Organic Search", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Tools Page", "simulated": "Lead Capture", "match": false }, "content": { "actual": "TV\u00f6D-SuE Gehaltsrechner", "simulated": "tvoed-sue-gehaltsrechner", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542489721076", "email": "christian.mahr@bemova.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "CjwKCAiAoNbIBhB5EiwAZFbYGMFyEiJamEhXTm5Ogi769XZRBcMUiGKkxXhWXicuAZGS-dNeRvRlXBoCKykQAvD_BwE", "sign_up_type__c": "Add-on Pricing Inquiry", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Google", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Google", "first_lead_source": "Google", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Google", "simulated_page_flow": "Google", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Add-on Pricing Inquiry", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542429735156", "email": "info@cafehaertl.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_SushiNinja_11/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_SushiNinja_11/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542409584872", "email": "mi.gro@gmx.ch", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "471512309972", "email": "kirsten.palme@haus-des-meeres.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "wie-nutze-ich-wochenplan-vorlagen", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "wie-nutze-ich-wochenplan-vorlagen", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542509143242", "email": "reinhard.staudte@ivt-hirschau.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542442055891", "email": "info@schuhhaus-roeder.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542520061161", "email": "s@ksjs.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542523498709", "email": "lead-lc17630381218562@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "blog-time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "lohnabrechnung", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Organic Search", "first_lead_source": "referral", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Organic Search", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "ordio_resolve_attribution" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "lohnabrechnung", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "expected_improvement", "expected": true, "root_cause": "Old logic misclassified as 'google' but new logic correctly identifies as 'organic search'", "recommendation": "No action needed - this is an improvement" } }, { "contact_id": "542442430675", "email": "karimffm80@yahoo.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542518674671", "email": "borospeter1968@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542445923541", "email": "info@hotel-rheinterrassen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542444446933", "email": "info@dasrobitza.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542507406583", "email": "patzwald.yannick@pediatric-research.org", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542409782504", "email": "info@p-cafe.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542443546844", "email": "info@seceye.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "CjwKCAiAoNbIBhB5EiwAZFbYGCNmRDV4os7iZFDDQ9DWJ4p-6hVZqtPLGM81ksyOlieRiPx-3PM0bxoCRB8QAvD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "shifts", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Google", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "shifts", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "493043327185", "email": "leon.kochh@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "kb-search-results", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "kb-search-results", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542486796505", "email": "hotel-schuerger@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542456521970", "email": "m.ghaseminia@arotec-co.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "538116738295", "email": "n.maus@zimmermann-recycling.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542073413829", "email": "schick@ikwrathenow.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542120336594", "email": "info@alpenhof-westerbuchberg.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542461814008", "email": "info@tausendfuesslerkitas.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542539114708", "email": "info@zumdoppei.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541806658755", "email": "dominik.birzele@hotel-zum-hirsch.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542542362853", "email": "lutz.weidel@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541082433724", "email": "mucki@homeofdumplings.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "541082433725", "email": "tri@homeofdumplings.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542485054682", "email": "office@waldrestaurant-fischzucht.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542466411751", "email": "dr.e.szabo@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "538762200289", "email": "fhiegema@smail.uni-koeln.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542457857255", "email": "u.kuehn@opus-architekten.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542553673943", "email": "negro@email.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542146549963", "email": "weimann-keuchel@freenet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542120447189", "email": "doc.schmitt@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542509415653", "email": "office@mai-kai.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542394735810", "email": "adina@studio-1.eu", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "527114377414", "email": "lara-usai@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542679565528", "email": "s.grewel@bohne37.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542668780731", "email": "info@cafe-gemach.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542627806397", "email": "hannah@sushininja.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542668856547", "email": "kosta.kalogerakis@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542626114793", "email": "k.auburger@proevent.info", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542585424094", "email": "stefanie@lenz-immobilien.gmbh", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542722167023", "email": "info@gasthof-schneeberg.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542742723782", "email": "noi.comogne@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "onboarding-termin", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "onboarding-termin", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542622814395", "email": "neifer@rhein-orthopaedie.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542785862891", "email": "jochen.koester@ihr-eismann.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542965391576", "email": "lead-lc17630570521224@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "manual-callback" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "542608524483", "email": "kontakt@medienschmiede-mv.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542617586912", "email": "riccardo.huettner@icloud.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543009262817", "email": "maximilian@reichert.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543002068217", "email": "lorenz.bernhard@me.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542996693206", "email": "dana.schuette@inlingua-moenchengladbach.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542836516027", "email": "peter@lukas.st", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543031017712", "email": "ali_ibrahim96@yahoo.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543029416184", "email": "jrieke.stb@me.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543330580673", "email": "pubnummer4@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543009883367", "email": "b.maurer@lamacchina.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543142233310", "email": "pilotsky888@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543115977958", "email": "kumpirclub71@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543022829816", "email": "paulien.su@freenet.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542837398715", "email": "info@alte-post.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_alle_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_alle_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "542832049339", "email": "ruben.silva@gmx.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - UGC", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - UGC" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543003233515", "email": "praxis-bremer@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543733285109", "email": "info@moctezuma-mainz.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "signup", "leadsource": "referral", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "referral", "first_lead_source": "referral", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "referral", "simulated_page_flow": "referral", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "signup", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='direct traffic', simulated='referral'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543686538469", "email": "4kleinfamilie@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "signup", "leadsource": "referral", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "referral", "first_lead_source": "referral", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "referral", "simulated_page_flow": "referral", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "signup", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='direct traffic', simulated='referral'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543733354692", "email": "sascha@odessabar.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "signup", "leadsource": "referral", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "referral", "first_lead_source": "referral", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "referral", "simulated_page_flow": "referral", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "signup", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='direct traffic', simulated='referral'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543733401816", "email": "eggers@schloss-hotel.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "referral", "ordio_resolve_attribution": "referral" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "signup", "leadsource": "referral", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "referral", "first_lead_source": "referral", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "referral", "simulated_ordio_resolve_attribution": "referral", "simulated_form_submission": "referral", "simulated_page_flow": "referral", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "signup", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='direct traffic', simulated='referral'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543745371378", "email": "lead-lc17631133469134@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "yahoo", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "543746574559", "email": "katrinbermbach@googlemail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "CjwKCAiAw9vIBhBBEiwAraSATqDaQD8aoeDwBFEhpIzRTR6dNC6ZHd_QtfqFSCizlHMhTBIfuz1QsBoC-fMQAvD_BwE", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543798576332", "email": "p.zoch@rplusgruppe.onmicrosoft.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "225929409754", "email": "juergen@einhorn.bar", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": false }, "best_match": null }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543976954044", "email": "karen@brasserie-marie.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Acquisition", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Acquisition", "ordio_resolve_attribution": "Acquisition" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Acquisition", "simulated_determineLeadSourceFromContext": "Acquisition", "simulated_ordio_resolve_attribution": "Acquisition", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='acquisition', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543665630395", "email": "daneynatey0@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543680401647", "email": "lead-lc17631212652698@temp.ordio.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Direct Traffic", "source__c": "direct", "utm_source__c": "", "utm_medium__c": "direct", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Lead Capture Form", "content": "", "lead_capture_trigger": "time" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "direct", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Direct Traffic", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": true }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Lead Capture Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "direct", "simulated": "direct", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "543344151738", "email": "friedrich@josepps.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543720323287", "email": "iqbal.singh@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544027792579", "email": "a.schick@weinkeller-schick.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543734819008", "email": "adlerberkheim@outlook.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544193095921", "email": "office@hotel-weisses-haus.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543610120422", "email": "martinwohl01@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544199309507", "email": "hammer@hobi.love", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Direct Traffic", "ordio_resolve_attribution": "Direct Traffic" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "", "simulated_determineLeadSourceFromContext": "Direct Traffic", "simulated_ordio_resolve_attribution": "Direct Traffic", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": false, "ordio_resolve_attribution": false, "form_submission": false, "page_flow": true }, "best_match": "page_flow" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544283316468", "email": "h.pansold@gmx.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "DE_Search_B_Brand", "utm_term__c": "ordio", "utm_content__c": "", "gclid__c": "CjwKCAiAw9vIBhBBEiwAraSATokpXON9IhMP_ayIDpHoTAu1frXdNK4VMgn-YjFpn92GX4NF3uvMOhoCHOEQAvD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "danke", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "DE_Search_B_Brand", "utm_content": "", "utm_term": "ordio" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "danke", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544091966691", "email": "rubel@rzm.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "cpc", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "preise", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "cpc", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "preise", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "cpc", "simulated": "cpc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543799388409", "email": "info@nudlthek.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_ADV+_Sabrina_Pyke_09/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544293645558", "email": "maurice.krott@ghorban-aachen.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos_08/25", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_08/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos_08/25" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544288679146", "email": "welcome@walhalla-hotel.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Freelancesdr", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "MangoPartners", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Freelance SDR Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Freelancesdr", "ordio_resolve_attribution": "Freelancesdr" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "MangoPartners", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Freelancesdr", "simulated_determineLeadSourceFromContext": "Freelancesdr", "simulated_ordio_resolve_attribution": "Freelancesdr", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Freelance SDR Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='freelancesdr', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543761688805", "email": "josef.guenther@t-online.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "543817481402", "email": "enjoyyourparty@web.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544363795643", "email": "gregor.jaeger@kletterfabrik.koeln", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544398057682", "email": "jason@guk-feldkirch.at", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "shiftops-report", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "shiftops-report", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "544397672654", "email": "hajjaji@glanzreinigung.info", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Organic Search", "source__c": "google", "utm_source__c": "", "utm_medium__c": "organic", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Modal Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Organic Search", "ordio_resolve_attribution": "Organic Search" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Organic Search", "utm_source": "", "utm_medium": "organic", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Organic Search", "lead_source_changes": 1 } }, "comparisons": { "leadsource": { "actual": "Organic Search", "simulated_determineLeadSourceFromContext": "Organic Search", "simulated_ordio_resolve_attribution": "Organic Search", "simulated_form_submission": "Organic Search", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": true, "page_flow": false }, "best_match": "form_submission" }, "sign_up_type__c": { "actual": "Modal Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "organic", "simulated": "organic", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 2, "discrepancy_severity": "medium", "discrepancy_types": [ "sign_up_type__c", "content" ] }, "category": { "type": "unknown", "expected": false, "root_cause": null, "recommendation": null } }, { "contact_id": "544409467066", "email": "info@bsk-koeln.de", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Google", "source__c": "adwords", "utm_source__c": "", "utm_medium__c": "ppc", "utm_campaign__c": "", "utm_term__c": "planday", "utm_content__c": "", "gclid__c": "EAIaIQobChMIusWxlp_ykAMVTJ6DBx3veD0WEAAYAyAAEgJAIvD_BwE", "sign_up_type__c": "Landingpage Formular", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Google", "ordio_resolve_attribution": "Google" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "drive", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "ppc", "utm_campaign": "", "utm_content": "", "utm_term": "planday" }, "page_flow": { "final_lead_source": "Direct Traffic", "first_lead_source": "Direct Traffic", "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Google", "simulated_determineLeadSourceFromContext": "Google", "simulated_ordio_resolve_attribution": "Google", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": "Direct Traffic", "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Landingpage Formular", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "drive", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "ppc", "simulated": "ppc", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='google', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544436671681", "email": "tsa.charlet@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_BP_Videos", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_BP_Videos" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544504605924", "email": "ye_yu@foxmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_LLA-1_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544499297528", "email": "holgerweisbecker1971@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_term__c": "RE - All Audiences - PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "BoFu_Retargeting_Gastro_Instant_03/25", "utm_content": "", "utm_term": "RE - All Audiences - PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544597676246", "email": "ricenspice.recklinghausen@gmail.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_term__c": "Gastro_K-Liste1-LLA_PayrollPlus", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Gastro_Instant_02/25", "utm_content": "", "utm_term": "Gastro_K-Liste1-LLA_PayrollPlus" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544486755560", "email": "mail@lindenpraxis.net", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "Partner recommendation", "source__c": "", "utm_source__c": "", "utm_medium__c": "", "utm_campaign__c": "", "utm_term__c": "", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "", "content": "", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "Partner recommendation", "ordio_resolve_attribution": "Partner recommendation" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "", "utm_campaign": "", "utm_content": "", "utm_term": "" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "Partner recommendation", "simulated_determineLeadSourceFromContext": "Partner recommendation", "simulated_ordio_resolve_attribution": "Partner recommendation", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "", "simulated": "Lead Capture", "match": false }, "content": { "actual": "", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "", "simulated": "", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='partner recommendation', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } }, { "contact_id": "544508355788", "email": "aarie11@aol.com", "inferred_form_type": "unknown", "hubspot_actual": { "leadsource": "meta", "source__c": "fb", "utm_source__c": "", "utm_medium__c": "paid", "utm_campaign__c": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_term__c": "Gastro_Broad_Instant_Whitepaper_Trinkgeld", "utm_content__c": "", "gclid__c": "", "sign_up_type__c": "Instant Form", "content": "trinkgeld_gastronomie", "lead_capture_trigger": "" }, "simulated": { "lead_source": { "determineLeadSourceFromContext": "meta", "ordio_resolve_attribution": "meta" }, "form_submission": { "form_type": "lead_capture", "sign_up_type__c": "Lead Capture", "content": "Lead Capture", "leadsource": "Direct Traffic", "utm_source": "", "utm_medium": "paid", "utm_campaign": "MoFu_Prospecting_Trinkgeld-Whitepaper_Instant_09/25", "utm_content": "", "utm_term": "Gastro_Broad_Instant_Whitepaper_Trinkgeld" }, "page_flow": { "final_lead_source": null, "first_lead_source": null, "lead_source_changes": 0 } }, "comparisons": { "leadsource": { "actual": "meta", "simulated_determineLeadSourceFromContext": "meta", "simulated_ordio_resolve_attribution": "meta", "simulated_form_submission": "Direct Traffic", "simulated_page_flow": null, "matches": { "determineLeadSourceFromContext": true, "ordio_resolve_attribution": true, "form_submission": false, "page_flow": false }, "best_match": "determineLeadSourceFromContext" }, "sign_up_type__c": { "actual": "Instant Form", "simulated": "Lead Capture", "match": false }, "content": { "actual": "trinkgeld_gastronomie", "simulated": "Lead Capture", "match": false }, "utm_source": { "actual": "", "simulated": "", "match": true }, "utm_medium": { "actual": "paid", "simulated": "paid", "match": true } }, "assessment": { "overall_match": false, "discrepancy_count": 3, "discrepancy_severity": "high", "discrepancy_types": [ "leadsource", "sign_up_type__c", "content" ] }, "category": { "type": "leadsource_mismatch", "expected": false, "root_cause": "Lead source determination differs: actual='meta', simulated='direct traffic'", "recommendation": "Review lead source determination logic for this scenario" } } ] }